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Best Way to Test Keyword

by Ryan Patterson
7 replies
  • SEO
    • |
A few years ago I started a niche site that generated a monthly income of about 15 bucks. I worked pretty hard at it for a few months. It was based around a hobby in which I was interested, and the money came through Adwords and Amazon products. I have a tendency to jump from project to project, so I let it go and that was that.

This year I'm trying to be a bit more committed to earning some extra money online. I teach full time, but I'd like to have a bit of extra cash to pay for expenses. I love writing, designing, research, etc.

My question is this: what is the best way to test out a keyword. I have a few hobbies I feel confident writing about (and they definitely have related products out there), but I want to know if there is any earnings potential. I'm not asking for an entire overview, but maybe just some guidance in the right direction. I'd prefer to not spend any money, but I don't mind doing so if needed. Thanks in advance.
#keyword
  • Profile picture of the author yukon
    Banned
    Don't get hung up on keywords. What I mean is, If there's products out there that you would buy, it's a safe bet others in the same niche would also buy.
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  • Profile picture of the author nearbynews
    Google AdWords Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads.
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  • Profile picture of the author Randy McLean
    You can type your keywords into Google and see what type of paid ads come up.

    If other people are paying to advertise those keywords, chances are there is a good market for it.

    Example:

    mesomorph diet plan = no paid ads

    Asian dating = tons of ads

    Those are 2 extremes. More than likely you'll be somewhere in between.
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  • Profile picture of the author JohnMcCabe
    If you don't mind spending a little bit of cash, find a decent affiliate product related to the keyword and send some traffic to an advertorial for the page. If you get a decent CTR, both on the ads and the landing page, call the test complete - unless you actually make a profit.

    As long as you are making money, let the campaign accumulate some stats.

    Perry Marshall uses a case study where he used Adwords to test titles for a presentation he was doing. As is fairly common in these things, the title that resonated with his audience was not the one he would have otherwise picked. If memory serves, his title came in third out of four he tested.

    For a relatively low price, you can get some decent results in a day or few, and any affiliate sales will help defray your testing cost.
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  • Profile picture of the author ChrisBa
    The best way to test is to get out and do. Keep up what you're doing. You may not like the results of the site you are speaking about but if you keep it up and keep trying you should eventually find a winner.

    The other thing to keep in mind, sometimes it takes a long time to see traffic and conversions. I've had sites that do decent for the first year or two but then eventually "explode" and start making 10x+ on Year 3
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  • Profile picture of the author tristatemedia
    type in your major keyword in google and look at the SUGGESTED keywords that come up on bottom of page. golden nuggets
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  • Profile picture of the author brettb
    In the old days I used to test out keywords by writing a couple of HubPages about a keyword, and see if it got any traffic.

    Not sure if this would still work, but it was an ultra cheap way to test a niche.
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