Is your website Mobile Friendly? Your rankings may be suffering because it is not!
- SEO |
Google is making changes again, and this time it wants your sites to be mobile
friendly! Now, sites that are mobile optimized will rank better because Google wants
its users to easily find the content that they're looking for. Today, many people
search the internet right from their mobile phones. If a site takes too much time to load on your phone or doesn't show up at all, that's a bad user experience. Google doesn't want its users to have a negative experience.
So, that means Google is going to demote sites that don't offer a positive mobile experience.
What can you do to prevent this from happening to your site? Well, there are a few steps to take:
STEP 1:
Use this free tool to check if your website is mobile friendly: https://search.google.com/search-con...bile-friendly?
If you receive the Not Mobile-friendly message, you'll have to get in touch with a developer to make the necessary changes to your site. A developer will fix your CSS and HTML to make your site responsive.
If your site passes the test, then move on to:
STEP 2:
Check the Speed of your Website: How fast does it load?
Load time is another important criteria that Google uses to measure a visitor's "user experience". So, it is important to have a site that loads quickly!
Use the Google Speed tool to measure this:
https://testmysite.thinkwithgoogle.c...618.1475166267
Fix and correct any issues to get your site up to speed! Remember, people don't want to wait around for a site to load. When a site loads quickly, visitors are more likely to stay and browse around.
Now, it's time to move on to STEP 3: Look through the eyes of Google
Here, you want to make sure that your site looks the same on a Mobile device as it does on a Desktop PC. This check will help you to make sure that nothing is missing from the mobile version of your site (eg: Menus, Content, Pages, Images, etc).
This tool shows you what your site looks like on a mobile device. It is how Google and your visitors see it:
Go to: https://www.google.com/webmasters/tools/home? and click on your site.
(If you dont see your website, you need to set it up by clicking on the Add A Property button)
Then, go to Crawl and select: Fetch as Google.
Now, locate the 5-10 most important pages of your website and place them into the URL field.
In the dropdown menu near the Fetch button, choose Mobile/Smartphone. Then click on Fetch and Render.
Your page will show up with two mobile windows: one is how Google sees your page, the other how visitors see your page.
If there are no differences between the two pages, that's great! However, If you notice that there are elements missing, you will need to work with a developer to correct the HTML and CSS on your page.
I hope this guide helps you to make your site mobile friendly and rank higher in 2017!
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