Is your website Mobile Friendly? Your rankings may be suffering because it is not!

10 replies
  • SEO
  • |
Hey fellow Warriors,

Google is making changes again, and this time it wants your sites to be mobile
friendly! Now, sites that are mobile optimized will rank better because Google wants
its users to easily find the content that they're looking for. Today, many people
search the internet right from their mobile phones. If a site takes too much time to load on your phone or doesn't show up at all, that's a bad user experience. Google doesn't want its users to have a negative experience.

So, that means Google is going to demote sites that don't offer a positive mobile experience.

What can you do to prevent this from happening to your site? Well, there are a few steps to take:

STEP 1:

Use this free tool to check if your website is mobile friendly: https://search.google.com/search-con...bile-friendly?

If you receive the Not Mobile-friendly message, you'll have to get in touch with a developer to make the necessary changes to your site. A developer will fix your CSS and HTML to make your site responsive.

If your site passes the test, then move on to:

STEP 2:

Check the Speed of your Website: How fast does it load?

Load time is another important criteria that Google uses to measure a visitor's "user experience". So, it is important to have a site that loads quickly!

Use the Google Speed tool to measure this:
https://testmysite.thinkwithgoogle.c...618.1475166267

Fix and correct any issues to get your site up to speed! Remember, people don't want to wait around for a site to load. When a site loads quickly, visitors are more likely to stay and browse around.


Now, it's time to move on to STEP 3: Look through the eyes of Google

Here, you want to make sure that your site looks the same on a Mobile device as it does on a Desktop PC. This check will help you to make sure that nothing is missing from the mobile version of your site (eg: Menus, Content, Pages, Images, etc).

This tool shows you what your site looks like on a mobile device. It is how Google and your visitors see it:

Go to: https://www.google.com/webmasters/tools/home? and click on your site.
(If you dont see your website, you need to set it up by clicking on the Add A Property button)

Then, go to Crawl and select: Fetch as Google.

Now, locate the 5-10 most important pages of your website and place them into the URL field.

In the dropdown menu near the Fetch button, choose Mobile/Smartphone. Then click on Fetch and Render.

Your page will show up with two mobile windows: one is how Google sees your page, the other how visitors see your page.

If there are no differences between the two pages, that's great! However, If you notice that there are elements missing, you will need to work with a developer to correct the HTML and CSS on your page.


I hope this guide helps you to make your site mobile friendly and rank higher in 2017!
#friendly #mobile #optimization #ranking #rankings #seo #suffering #website
  • Profile picture of the author opahopa333
    My last 2 sites is ok by step 1
    But a little bad in step 2..
    {{ DiscussionBoard.errors[10980528].message }}
  • Profile picture of the author goleza
    Thanks for this nice thread. I have checked mine with the tools and it's 100% mobile friendly. Mobile speed is 88% and desktop speed is 94%. I want the mobile speed to be in 90s. What do you think needs to be done to improve further?
    {{ DiscussionBoard.errors[10980570].message }}
  • Profile picture of the author mattlaclear
    Excellent resources Julia. Mobilegeddon was kind of nasty but Google did give us ample warning that is what was coming down the pipe.

    We ran into a sticky situation using those tools though. We had a client site pass them with flying colors so we thought we were good.

    Six months later my client calls up freaking out that his lead pool dried up.

    We check analytics and see that we lost 90% of the mobile traffic. We run the site through the scans again. Like before it passed with high marks.

    Then I noticed the mobile friendly tag was missing on our listing.

    We swapped to another theme and the tag popped on and the traffic flow was restored within a couple of weeks.

    What makes me nervous is that Google quit the mobile friendly tag. Which was the only way we were able to figure out Google didn't like the site the way it was. There tools liked it just fine though.

    That's only happened once though.

    ​Again, thanks for the post!
    Signature

    Free Training for SEO Providers in the United States - https://happyseoclients.com/happy-seo-clients-training/

    {{ DiscussionBoard.errors[10981218].message }}
    • Profile picture of the author yukon
      Banned
      Originally Posted by mattlaclear View Post

      Mobilegeddon was kind of nasty but Google did give us ample warning that is what was coming down the pipe.

      Really, Mobilegeddon?

      More like MobileNobodyNoticed.
      {{ DiscussionBoard.errors[10981303].message }}
    • Originally Posted by mattlaclear View Post

      Excellent resources Julia. Mobilegeddon was kind of nasty but Google did give us ample warning that is what was coming down the pipe.

      We ran into a sticky situation using those tools though. We had a client site pass them with flying colors so we thought we were good.

      Six months later my client calls up freaking out that his lead pool dried up.

      We check analytics and see that we lost 90% of the mobile traffic. We run the site through the scans again. Like before it passed with high marks.

      Then I noticed the mobile friendly tag was missing on our listing.

      We swapped to another theme and the tag popped on and the traffic flow was restored within a couple of weeks.

      What makes me nervous is that Google quit the mobile friendly tag. Which was the only way we were able to figure out Google didn't like the site the way it was. There tools liked it just fine though.

      That's only happened once though.

      ​Again, thanks for the post!
      Hi Matt,

      Thank you for your feedback, and for sharing your experience here with us. Could it be possible that it wasn't the missing mobile friendly tag, but perhaps something else that was the cause of the loss of traffic? Did you check to see if there was any server downtime, or any other errors that may have been preventing traffic to the site?
      {{ DiscussionBoard.errors[10981885].message }}
  • Profile picture of the author savidge4
    First I want to say strategic seo services nice article.

    I would like to clarify a point here... How mobile performs, either good or bad, does not directly relate to performance of desktop search.

    IE if you have a page that may not score well for mobile.. it may very well get a solid desktop serp listing.
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[10982068].message }}
    • Profile picture of the author MikeFriedman
      Originally Posted by savidge4 View Post

      First I want to say strategic seo services nice article.

      I would like to clarify a point here... How mobile performs, either good or bad, does not directly relate to performance of desktop search.

      IE if you have a page that may not score well for mobile.. it may very well get a solid desktop serp listing.
      It may also get a very good mobile search result.

      I've been tracking a few of the most mobile-unfriendly sites I could find since Google announced their Mobilegeddon update was coming last year. That update hit, and nothing happened. Now they are preaching AMP... still nothing. These sites are still ranking. In some cases, their rankings even went up.

      It's not to say things won't change in the future, but from what I have been tracking, Google's mobile talk has been more lip service than action.
      {{ DiscussionBoard.errors[10982070].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by MikeFriedman View Post

        It may also get a very good mobile search result.

        I've been tracking a few of the most mobile-unfriendly sites I could find since Google announced their Mobilegeddon update was coming last year. That update hit, and nothing happened. Now they are preaching AMP... still nothing. These sites are still ranking. In some cases, their rankings even went up.

        It's not to say things won't change in the future, but from what I have been tracking, Google's mobile talk has been more lip service than action.


        I guarantee without a doubt Google will dump AMP. Guaranteed.

        Google has a history of jumping from one structured data to the next...

        • First it was Freebase
          On 16 December 2014, the Freebase team officially announced that the website and the application programming interface would be shut down by 30 June 2015. Google provided an update on 16 December 2015 that they will discontinue the Freebase API and widget 3 months after a Suggest widget replacement is launched in early 2016.
        • Next it was schema
        • Now it's AMP

        Granted schema still works on the SERPs today but the documentation has always been half ass. Just a matter of time before schema is dropped for AMP and then AMP is dropped for the next fad.

        Notice Google dropped the Freebase API (quote above). APIs suck.
        {{ DiscussionBoard.errors[10982297].message }}
  • Profile picture of the author paulgl
    Any thread started by this OP, is a crock.....end of story.

    Should never see the light of day.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

    {{ DiscussionBoard.errors[10988751].message }}

Trending Topics