Structured data is optional but it can have advantages, for instance it's possible on some keywords to have a weaker link profile than the #1 ranked page and still rank above the #1 position with a featured snippet.

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Generally structured data helps Google but is not the b all and end all.


Google is not looking for technical perfection. They are looking for unique, useful and relevant content combined with authority.

You would be better served focusing on link building and content.

<script type="application/ld+json">{ "@context": "http://schema.org", "@type": "Organization", "url": "http://www.your-company-site.com", "contactPoint": [{ "@type": "ContactPoint", "telephone": "+1-401-555-1212", "contactType": "customer service" }]}</script>

This is a Structured Data example.

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

It can still ranks and also update regularly. Must focus on the content structure of the site in which the search engines likes most.

As you aware structured data allows search engines to not only crawl your site, but to truly understand it. So it is not strictly necessary to add a schema. I had resolved the same issues in my website with the help of https://developers.google.com/search...tructured-data

Well, Google provides all kinds of guidelines on how to add it in the first place (Structured Data Markup Helper) and on how to fix it (Structured Data Testing Tool) with really actionable tips - showing you which value to add and where, or which property is incorrect and why. So I, personally, wouldn`t just leave it there broken.

I believe Google is so willing to help you with the markup as it`s getting smarter in terms of defying the relevancy of any page to any search query, but still could use your help too; not all page elements (obvious to a user) are that obvious to a crawler. When the proper markup is in place - it`s easier for a crawler to understand the elemets and relations between them (like an event and its date), which you can benefit from, in terms of rankings. So why not make use of that?

Still, you don`t necessarily have to use the microdata, so you may probably just remove it completely not to confuse a crawler, until you`re ready to look into it and fix it properly.