Moz Local Citations

by 4 replies
5
I am currently working with a client that has some existing citations. I have never used Moz for citation building efforts and wanted to give it a go.

The Citations company names that they originally used were really long and included manufacturer names, but they also created citations that simply had the company name + the city name.

Current Citations look like

"Company Name City - Manufacture A, Manufacturer B, Manufacturer C"
Or
"Company Name City"

If I use Moz Local and I want to go with the more simple naming scheme "Company Name City", will it rename the citations that Moz pushes out to? Namely the already existing citations "Company Name City - Manufacture A, Manufacturer B, Manufacturer C"?
Share
#search engine optimization #citations #local #moz #question
  • No MOZ Local doesn't work that way, it would replace a few but not many I typically only use MOZ Local for brand new businesses or to help improve an already decent citation strategy but they do feed the data aggregators so it would update a few. I also would avoid YEXT they have a disavow feature but usually both companies will end up creating duplicates regardless of what they say.
  • I disagree with the above comment about Yext. I think it is a must-have for local SEO. There are some pretty good citation and directory sources that they have exclusive rights to. You cannot get into them without going through Yext.

    As for Moz Local, it mostly blows.
  • I would probably love to use Yext, but the costs are so much higher than any of their competitors. For a single site client it isn't too bad, but if the client has multiple websites, the costs IMO are rather prohibitive and really eat into profits.

    I notice they don't list pricing on their website. That to me should tell you all you need to know.

    Still it would be really nice to have their update capability.

    The problem with their pricing model IMO is how often are you really updating most some company's listings after the first push. My guess is most companies aren't changing their locations, hours or services too much, so they are essentially doing nothing and taking money every month for it. That's like me doing some SEO for the first month, setting up a server and then sitting back collecting a paycheck for doing nothing the rest of the year.
    • [1] reply
    • The cost of Yext just gets built into the pricing for services. It's not a big deal. Honestly, I have a few local clients that all I did was put them in Yext and add them to a few directories like BOTW, and they are ranking #1 in their market for all of their primary keywords.

      So well worth the small fee for Yext compared to the money they are pulling in.

      As for them not putting their pricing on their website, I don't put the pricing on my website either. Big deal. It's their sales process and it works pretty well.


      Anyhow, Moz Local is much cheaper, but it has to be because they are not offering much of anything. Last I checked it submits to something like 3 directories and 4 data aggregators. You could do that yourself in 45 minutes. Why pay $100 per year for that? If I remember correctly, they are not even linked to Yelp, which is one of the most important ones.

      So Yext is indeed more expensive, but Moz Local is just a waste of money.
  • [DELETED]
Join the discussion

Next Topics on Trending Feed

  • 5

    Moz Local Citations

    I am currently working with a client that has some existing citations. I have never used Moz for citation building efforts and wanted to give it a go. The Citations company names that they originally used were really long and included manufacturer names, but they also created citations that simply had the company name + the city name.