Bigger site=always better?

by tolson
2 replies
  • SEO
  • |
Is there any reason why you should NOT have a bigger site? I have a motorcycle themed page and I'm posting helpful articles to help bring in a wider variety of organic traffic.

Can I get your guy's thoughts on this?

The way I see it is this. Each helpful page and each keyword on my page is like a little net, fishing in the wide ocean. Is this true?

Is there any reason to stop creating content? Keep a site very small and not add new pages? Thoughts?
#bigger #sitealways
  • Profile picture of the author dburk
    Hi tolson,

    You are correct. Each page is a vector for entry to your website.

    Search engines do not index and rank websites, they index and rank individual web pages. The more individual web pages that you create with useful, unique and high quality content, the more potential link sources for organic traffic to arrive at your website.

    Keep in mind that the pages will lose value if they are just rehashing the same information or if they are not somehow uniquely valuable to users.

    There are many reasons to keep a website small when it makes it more usable for the intended purpose. For example many custom landing pages used in conjunction with advertising campaigns will perform much better if you limit the size of the website. Typically a single page site will yield the best results.

    A website should have a specific purpose, and for each purpose there is usually an optimal size for users. Do what makes the most sense for users.

    Just because the optimal size of a website might be just a handful of pages, you don't have to stop producing content. Just place the content on an external blog, or make a network of websites, interlinking where it makes since to do so and where it benefits users to do so.

    Take a look at Wikimedia, for example. They could have kept all their content under Wikipedia.org if they wanted to, but it made more sense to split it up into a network of more than a ddozen websites, each with their own special purpose.

    Do what makes sense for your users, not search engines, and then take care to make sure your "user friendly" content also "search engine friendly".

    HTH,

    Don Burk
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  • Profile picture of the author tolson
    Thank you, that was the confirmation I was hoping to get. I always kept my site small when I knew I should have been increasing the size.
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