Best Way to Pass Organic Rankings From a Purchased Competitor to an Existing Site?

3 replies
  • SEO
  • |
Is it possible to acquire a competitor with better organic ranking and traffic to push the link juice to the primary site? What would be the best practice to handle this acquisition?

Option 1: You can do 301 redirects for every page from the acquired site to the new site (but I was told that doing too many redirects can cause penalties.. Anyone know how many?) The difficulty with this is that if you redirect the home page, essentially all of the subfolders and content will go with it, ruining the ability to properly redirect, especially if the root domain is one of the key pages for link juice.

Option 2: You can take the existing site acquired, and replace the content with new content (not duplicate from the original site though), and essentially you are white labeling your brand with that link juice. Will this actually work? You may ask, is it worth it? Well if we're talking about millions of hits per month, the key is to not lose any of the link juice or as very little as possible.

Am I missing any other options?

Any advice would be appreciated.
#competitor #existing #organic #pass #purchased #rankings #site
  • Profile picture of the author expmrb
    301 redirects doesn't effect. No matter how many you create them. Its your site so its your choice and if you are moving your site then you have to make all the 301 redirects those are necessary anyway.
    Signature
    SEO Motionz Forum & Blog- Digital Marketing Forum & Blog,
    Forum Management & Promotion, SEO Tips, Money Making tips etc.
    {{ DiscussionBoard.errors[11024605].message }}
    • Profile picture of the author nivonuke
      Messaged you on other forum.
      {{ DiscussionBoard.errors[11024986].message }}
  • Profile picture of the author MikeFriedman
    Originally Posted by nivonuke View Post

    Is it possible to acquire a competitor with better organic ranking and traffic to push the link juice to the primary site? What would be the best practice to handle this acquisition?

    Option 1: You can do 301 redirects for every page from the acquired site to the new site (but I was told that doing too many redirects can cause penalties.. Anyone know how many?) The difficulty with this is that if you redirect the home page, essentially all of the subfolders and content will go with it, ruining the ability to properly redirect, especially if the root domain is one of the key pages for link juice.

    Option 2: You can take the existing site acquired, and replace the content with new content (not duplicate from the original site though), and essentially you are white labeling your brand with that link juice. Will this actually work? You may ask, is it worth it? Well if we're talking about millions of hits per month, the key is to not lose any of the link juice or as very little as possible.

    Am I missing any other options?

    Any advice would be appreciated.

    301 redirect is fine. You will not get a penalty for doing that. Google even advises it.

    Where you can get into trouble is if you buy up 10 sites and redirect them to your site for the sole purpose of improving the ranks. That starts to look suspicious. Or if you do a chain of redirects like Site A => Site B => Site C => Site D => Your Site.
    Signature

    For SEO news, discussions, tactics, and more.
    {{ DiscussionBoard.errors[11025131].message }}

Trending Topics