Is using a newswire service a bad idea to boost SEO?

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I'm considering using a newswire service to distribute a press release about my business (i.e. pay $99 and send my article far and wide, with backlinks included).

Is this a good idea for SEO?

It's unlikely that many of the websites that post my press release will have a high domain authority - but I would expect the exercise still to help my SEO score.

Are there any red flags I'm missing though?
#search engine optimization #bad #boost #idea #newswire #seo #service
  • Press releases are really best for brand management.

    They will not have a huge impact on rankings of your targeted keywords.

    I use PRWeb all the time for some projects. But mostly it is just for branding.
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  • Are the backlinks for the service you're talking about nofollow? Because usually, press release sites use nofollow links. So, it's a bad idea (from the point of view of effort vs results. Will not harm your rankings.)

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    • Some of these newswires go very far and wide, so there's probably a mix of Follow and No-Follows.

      Is there a way I'm able to check a website as to whether it uses Follow or No Follow links?
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  • I dont think using this service will raise any red flag. Lots of websites use newswire for press releases and its quiet a natural thing to do.
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  • Newswires and PR sites are not created for SEO. Although you can still benefit from them, especially (and I agree with the comments here) if you want to build a brand and reputation online. And of course, some of these sites are also high in traffic and you may get click-throughs from these sites.
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  • It might help with SEO a little but not necessarily (might help if the links are dofollow). As mentioned above, PR is for PR Your brand will be more recognized if the press releases are read but no one can guarantee you that. From our experience, press releases mostly just fall through in terms of ranking influence. There can be some impact on rankings but not very significant.
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