Is using a newswire service a bad idea to boost SEO?

by Elliot Bishton 9 replies
I'm considering using a newswire service to distribute a press release about my business (i.e. pay $99 and send my article far and wide, with backlinks included).

Is this a good idea for SEO?

It's unlikely that many of the websites that post my press release will have a high domain authority - but I would expect the exercise still to help my SEO score.

Are there any red flags I'm missing though?
#search engine optimization #bad #boost #idea #newswire #seo #service
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  • Profile picture of the author MikeFriedman
    Originally Posted by Elliot Bishton View Post

    I'm considering using a newswire service to distribute a press release about my business (i.e. pay $99 and send my article far and wide, with backlinks included).

    Is this a good idea for SEO?

    It's unlikely that many of the websites that post my press release will have a high domain authority - but I would expect the exercise still to help my SEO score.

    Are there any red flags I'm missing though?
    Press releases are really best for brand management.

    They will not have a huge impact on rankings of your targeted keywords.

    I use PRWeb all the time for some projects. But mostly it is just for branding.
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  • Profile picture of the author DABK
    Are the backlinks for the service you're talking about nofollow? Because usually, press release sites use nofollow links. So, it's a bad idea (from the point of view of effort vs results. Will not harm your rankings.)

    Originally Posted by Elliot Bishton View Post

    I'm considering using a newswire service to distribute a press release about my business (i.e. pay $99 and send my article far and wide, with backlinks included).

    Is this a good idea for SEO?

    It's unlikely that many of the websites that post my press release will have a high domain authority - but I would expect the exercise still to help my SEO score.

    Are there any red flags I'm missing though?
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    • Profile picture of the author Elliot Bishton
      Some of these newswires go very far and wide, so there's probably a mix of Follow and No-Follows.

      Is there a way I'm able to check a website as to whether it uses Follow or No Follow links?
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      • Profile picture of the author DABK
        Yes. You go to each one, go to one of the releases, right-click on the page, look for the link... In firefox, you can just select the link, right click, see the code for the link.

        You do realize, right, that a regular link from a brand new page doesn't carry much umph?

        Originally Posted by Elliot Bishton View Post

        Some of these newswires go very far and wide, so there's probably a mix of Follow and No-Follows.

        Is there a way I'm able to check a website as to whether it uses Follow or No Follow links?
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        • Profile picture of the author Elliot Bishton
          That is very very useful indeed to know, thanks. I've just been inspecting a number of elements on Firefox.

          When you say a 'regular link', is there a particular type of link I should be aspiring to? What's a better type of link?

          Also - I'm planning to reach out to a number of bloggers with strong authority websites and give them product to review. I expect they would create a new page for the review - so are you saying that this isn't worthwhile?

          What are the sorts of opportunities where you can contribute to an existing page as opposed to a new one?

          Many thanks for your help.
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          • Profile picture of the author DABK
            Regular link is a link that doesn't have the rel=nofollow tag.

            Opportunities to get backlinks from pages with backlinks?

            You can either convince a site owner to let you put a link to your site on a page of theirs that has backlinks
            or
            you can create backlinks to a page your link is on
            or
            you can create your own satellite websites (PBN, private network blogs; there are big risks with poor execution).

            Originally Posted by Elliot Bishton View Post

            That is very very useful indeed to know, thanks. I've just been inspecting a number of elements on Firefox.

            When you say a 'regular link', is there a particular type of link I should be aspiring to? What's a better type of link?

            Also - I'm planning to reach out to a number of bloggers with strong authority websites and give them product to review. I expect they would create a new page for the review - so are you saying that this isn't worthwhile?

            What are the sorts of opportunities where you can contribute to an existing page as opposed to a new one?

            Many thanks for your help.
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  • I dont think using this service will raise any red flag. Lots of websites use newswire for press releases and its quiet a natural thing to do.
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  • Newswires and PR sites are not created for SEO. Although you can still benefit from them, especially (and I agree with the comments here) if you want to build a brand and reputation online. And of course, some of these sites are also high in traffic and you may get click-throughs from these sites.
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  • Profile picture of the author AntRanks
    It might help with SEO a little but not necessarily (might help if the links are dofollow). As mentioned above, PR is for PR Your brand will be more recognized if the press releases are read but no one can guarantee you that. From our experience, press releases mostly just fall through in terms of ranking influence. There can be some impact on rankings but not very significant.
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