Major SERP drop in Google, what do you recommend?

by Big0ne 14 replies
Hi guys!

A high traffic website is dealing with a significant SERP drop in Google. It's been ranking well for a long period.

It's very hard to predict what exactly went wrong. It looks too complex for me to understand.

Can you guys recommend the best company/person to hire, to do a complete checkup and help with the recovery?

There are many companies/people, and I don't want to go with the wrong one.

Thanks
#search engine optimization #drop #google #major #recommend #serp
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  • Profile picture of the author expmrb
    Recently, there have been a lot of updates from Google. So, maybe that's the reason.
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  • Profile picture of the author sinGN
    1.optimize your content
    2.optimize images
    3.do SEO in a efficient manner
    4.use social media network
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  • Profile picture of the author Endrue11
    On-page is most effective factor for down ranking, check all on- page activities proper manner and also do quality link building on relevant websites.
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  • Profile picture of the author KevinJohnson1
    Your website has been a hit in the latest Google "Fred" update confirmed on 8 March.
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  • Profile picture of the author altonroot
    There is heavy algorithmic changes recently. Major one of them is Fred. Read more about it here,
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  • Profile picture of the author MikeFriedman
    Originally Posted by expmrb View Post

    Recently, there have been a lot of updates from Google. So, maybe that's the reason.
    Originally Posted by KevinJohnson1 View Post

    Your website has been a hit in the latest Google "Fred" update confirmed on 8 March.
    Originally Posted by altonroot View Post

    There is heavy algorithmic changes recently. Major one of them is Fred. Read more about it here,
    So without knowing a thing about the website, the market being targeted, or even when the ranking drop happened (it could have been 3 months ago), it's a recent Google update that caused the problem? Brilliant.
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  • Profile picture of the author MikeFriedman
    Originally Posted by sinGN View Post

    1.optimize your content
    2.optimize images
    3.do SEO in a efficient manner
    4.use social media network
    Originally Posted by Endrue11 View Post

    On-page is most effective factor for down ranking, check all on- page activities proper manner and also do quality link building on relevant websites.
    And did the two of you even read the original post? They are not asking for any of that nonsense.
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  • Profile picture of the author battlex
    the main factor for current G algo is bounce rate.
    so make sure you have good content to hook you readers on your site as long as they can.

    site like spammy keyword, spinned, and others low quality content will be dropped
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    • Profile picture of the author MikeFriedman
      Originally Posted by battlex View Post

      the main factor for current G algo is bounce rate.
      so make sure you have good content to hook you readers on your site as long as they can.

      site like spammy keyword, spinned, and others low quality content will be dropped
      That is ridiculous. Bounce rate is not a ranking factor, much less "the main factor".
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      • Clicks + Low bounce rate + high ToS = Engagement.

        Drive clicks through Social, get internal clicks through good content (which gives low BR & incr ToS).

        This is why those clickbait sites that such as "You'll never guess what 'Celeb X' looks like now" show you page after page after page of other celebs before the one that you actually saw in the bait 'ad'.

        To say BR is not a ranking factor is ludicrous - as if anyone here knows what they all are?!!

        Note that @Mike also hasn't offered any advice, just wants to rubbish the other posts.

        And for the record Mike, this page ranks #1 due to recency - Google is treating this site/page as a news page and one can clearly see the #2+ sites are much older 'news' stories.
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        • Profile picture of the author MikeFriedman
          Originally Posted by David Chadderton View Post

          Clicks + Low bounce rate + high ToS = Engagement.

          Drive clicks through Social, get internal clicks through good content (which gives low BR & incr ToS).

          This is why those clickbait sites that such as "You'll never guess what 'Celeb X' looks like now" show you page after page after page of other celebs before the one that you actually saw in the bait 'ad'.

          To say BR is not a ranking factor is ludicrous - as if anyone here knows what they all are?!!

          Note that @Mike also hasn't offered any advice, just wants to rubbish the other posts.

          And for the record Mike, this page ranks #1 due to recency - Google is treating this site/page as a news page and one can clearly see the #2+ sites are much older 'news' stories.
          First of all, I know why the thread is ranking. It was a smartass response to a stupid response. And I did provide a useful response above. I said that nobody has enough information from the OP to have any idea why the site dropped in ranking. We know nothing about it. The OP didn't even provide details of when the ranking drop happened. For all we know, he is talking about Penguin last year.


          Second, to say that bounce rate is a ranking factor is what is ludicrous, and for 2 very important reasons.

          Google has no idea what the bounce rate is on the majority of websites on the internet. Most websites are not using Google Analytics, so Google does not have access to the data.

          Oh, and even when Google does have access to the data, they don't care. Here is one of my pages, not only ranking #1 for a keyword, but Google has also decided to reward it with a featured snippet at the top of the SERP.



          All with a bounce rate of over 93%.

          The second reason is that bounces are not always a bad thing, so why would Google punish a page for them?

          Wikipedia probably has an awful bounce rate? Why? Because people find exactly what they were looking for and move on to something else. They don't click through pages and pages of Wikipedia.

          If someone finds exactly what they were looking for on my site, or if I am a local business that they find and as soon as they pull up the first page they decide to pick up the phone and call me instead of browsing around on multiple pages, why should my site get dinged for that?
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  • Profile picture of the author Sclark
    Not exactly what you`ve asked for, but perhaps this might help you to clarify the situation, and find the reason and the fix yourself - it`s just the coolest and comprehensible article about ranking drop, on how to investigate and deal with that. It`s kind of a question of current interest, but indeed, there are plenty of possible reasons (not neccessarily the recent update). Anyways, hope this can help you.
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  • Profile picture of the author MyVoice1
    You should review you content quality, because poor content may mass ranking in web search result.
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    • Profile picture of the author MikeFriedman
      Originally Posted by MyVoice1 View Post

      You should review you content quality, because poor content may mass ranking in web search result.
      Nonsense. This thread ranks #1 for "Major SERP drop in Google" despite the poor content you added to it.
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