Off-Page SEO Strategies: What’s New for 2017?

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  • SEO
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Search engines are the starting point for 93% of online experiences, so if your business hopes to capture leads online, there is no room for complacency. Search Engine Optimization is not just some technical work an SEO Consultant does on your website. Modern SEO is so much more €” blogging, press releases, videos, social media, documents, bookmarking sites, blog commenting, images. You can read more about these strategies in our Off-Page SEO Checklist from two years ago. While much of what we said back then is still relevant, there are new areas of focus for 2017.

Off-Page SEO Strategies: What’s New for 2017?

1. Social Media and SEO go hand-in-hand.

The head honchos over at Google like to downplay the impact of social media on search results, but anyone working in this industry knows better! The Google search bots may not crawl social media pages in the same way they crawl regular webpages, but we find that the more engaged social media pages, thriving with shares and engagement, tend to do better. The more shares you get, the more people you have enjoying your articles. People stay on your site longer €” and time on site IS a known factor for SEO.

For 2017, we recommend maintaining a strong presence on multiple social channels by creating and sharing quality blog content regularly. You can use a tool like Sprout Social to advance schedule your posts. We post links to relevant news stories also, making sure to share our own homegrown content at least once per week.



Most of us are running multi-channel marketing strategies. It€™s much easier to focus on a promotion run solely through Facebook, but these days, marketers are running the same campaign across email, PPC, social media and mobile. They€™re pulling in crazy amounts of data, but they are working hard to provide the same customer experience, whether a person is browsing on mobile or PC, looking up information on their website or their Twitter page. Savvy marketers should be A/B testing their campaigns for efficiency and making informed decisions based on campaign analytics.

Source: Off-Page SEO Strategies: What’s New for 2017?
#2017 #offpage #seo #strategies #what’s
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  • Profile picture of the author Mdshohidulislamrobin
    Banned
    I agree with you..In these recent days social media has become a great concern and strategy for Off Page SEO
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  • Profile picture of the author Indus Uno
    Its true that Social media is trending now but I will prefer Google+ 1st because it is preferred by google and also generates backlinks.
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    • Profile picture of the author AllysaAben
      I also came across an article that says, Google+ is often neglected in the sphere of online marketing. But it's actually the top contributor when it comes to generating online traffic.
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  • Profile picture of the author Tu Kim Oanh
    i agree with ..."People stay on your site longer €" and time on site IS a known factor for SEO" ... oh, very difficult/.
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  • Profile picture of the author TMets5
    The world of SEO is everchanging, complicated, and there's no true blueprint for the average biz owner. This is an area that certainly should be outsourced by a reputable provider
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  • Profile picture of the author seoagnitio
    I agree with you. Today mainly social media plays a big role in off page seo to get the quality traffic.
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    • Profile picture of the author savvy9
      i agree with you, we have most traffic from twitter, linkedin because my website haven't on top 100 of GG.
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  • Profile picture of the author millieanderson
    [DELETED]
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    • Profile picture of the author Tran Trung Kien
      Hello,

      I checked your site.

      You can prepare for all products review with one coupon code for more interactive with your reader.

      And about social Icons ready for reader can sharing

      http://www.elitereviewz.com/items/fo...rdpress-theme/ but your site haven't.

      You also can make comment form for reader can tell what they focus...

      And much more of things your site should improved.

      ...
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  • I agree with you. In off page SEO activities, content optimization is always an important part. This is one of these effective activities.
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  • Profile picture of the author netbull
    Creating Unique Content

    Search engines keep seeking for unique content and then any site with fresh content is automatically listed in addition to the final results. Moreover it will help you in retaining your potential customers and there are chances these visitors will refer your web site their friends due to unique content. You will find amount of tools open to check duplicate content and will enable you to avoid posting content just like other website, Copyscape is a great example.
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  • Profile picture of the author Arvind Kumar
    Off page SEO with social media is great...But ranking your blog post in organic search should be more helpful I guess..For promotion, social media is great but getting visitors through search engine always boost your blog ranking...!!!
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  • Profile picture of the author rajgawdi
    Now Social Media Marketing is also important with SEO. Social media plays a great role in getting ranking on search engine.
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  • Profile picture of the author rameshrath
    SEO strategies ever changing daily, but the social media is making big efforts while drawing fine traffic. Your sincere work towards your site get more hit and and will added extra flavor with the social media optimization and sharing.
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  • Profile picture of the author AlexFurfaroSEO
    Social provides you website with a lot of referral traffic similar to Google. More traffic to your site = better.

    The sharing aspect of social really can snowball. That's why a really great post can get thousands of shares but the number of backlinks theu get will be signifcantly less.

    Either way social is crucial for growing a business.
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  • Profile picture of the author savvy9
    SEO strategies ever changing daily. Google update regularly. Do not spam by tools SEO. More traffic to your site = better.
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  • Profile picture of the author rukhsaramjad
    Yes, It is true that social media become part and parcel of SEO and play an important role to reach maximum audience and boost your website.
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  • Profile picture of the author Martin smith
    Well explained..
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  • Profile picture of the author DABK
    You left out the 'new in 2017' part.

    Originally Posted by arif416 View Post

    Search engines are the starting point for 93% of online experiences, so if your business hopes to capture leads online, there is no room for complacency. Search Engine Optimization is not just some technical work an SEO Consultant does on your website. Modern SEO is so much more €" blogging, press releases, videos, social media, documents, bookmarking sites, blog commenting, images. You can read more about these strategies in our Off-Page SEO Checklist from two years ago. While much of what we said back then is still relevant, there are new areas of focus for 2017.

    Off-Page SEO Strategies: What's New for 2017?

    1. Social Media and SEO go hand-in-hand.

    The head honchos over at Google like to downplay the impact of social media on search results, but anyone working in this industry knows better! The Google search bots may not crawl social media pages in the same way they crawl regular webpages, but we find that the more engaged social media pages, thriving with shares and engagement, tend to do better. The more shares you get, the more people you have enjoying your articles. People stay on your site longer €" and time on site IS a known factor for SEO.

    For 2017, we recommend maintaining a strong presence on multiple social channels by creating and sharing quality blog content regularly. You can use a tool like Sprout Social to advance schedule your posts. We post links to relevant news stories also, making sure to share our own homegrown content at least once per week.



    Most of us are running multi-channel marketing strategies. It€™s much easier to focus on a promotion run solely through Facebook, but these days, marketers are running the same campaign across email, PPC, social media and mobile. They€™re pulling in crazy amounts of data, but they are working hard to provide the same customer experience, whether a person is browsing on mobile or PC, looking up information on their website or their Twitter page. Savvy marketers should be A/B testing their campaigns for efficiency and making informed decisions based on campaign analytics.

    Source: Off-Page SEO Strategies: What's New for 2017?
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  • Profile picture of the author fahadkhan14
    Social Media and Content Marketing. Both are winning strategies for SEO in 2017 and even further.
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