Adsense Preferences Categories

by Yogini
0 replies
  • SEO
  • |
I never really studied this part of the adsense dashboard, but I am seeing a few choices on these two areas:

3rd party preferences:
Allow advertisers to use their audience information to deliver more relevant ads to my site.

Interest-based ads: Show ads based on user interest categories. Visitation information from my sites may be used to help create interest categories

What is the best to pick here and does it effect monetization now or does it have to do with their future display ads? My understanding was also that they were going to be beginning a program with 3rd party ads shortly and I'm wondering if this is what this 3rd party preference section is referring to. If so, has anyone compared the benefits of saying yes vs no?

Debbie
#adsense #categories #preferences

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