http to https. Is it worth it?

by 10 replies
11
Should I switch my http site to https?

Has anyone seen the benefit of doing this in the last 6 months from an SEO standpoint?..
#search engine optimization #http #https #worth
  • Well here's a post by Barry Schwartz from 2014 Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites
    maybe that will help you decide.

    Jonathan
  • There is no real ranking boost.

    If you ask people to login or give personal data, you need it. If not, you might (and should) suffer.

    That's not a rankings boost.

    Paul
    • [ 1 ] Thanks
  • Https/http choice doesn't have a strong correlation with rankings. Moz found this out in 2015: https://moz.com/search-ranking-factors/correlations Agreed with Paul, if you don't store personal data, there's no point in https.
  • Hi Ants - I wouldnt have expected it to make an impact in a 2015 survey but we are now in 2017 where google has stated a rankings boost for https and 70% (approx) of page 1 results are now https.

    paulgl - I provide a service where people can enquire and leave their details for us to call them back. details include name, tel number, email etc. so would that count as a good reason for https?
    • [1] reply
    • Mostly for credit cards and the like. But yes, personal info like that is also included.

      If google detects you are collecting personal info, especially from a form, you probably should get it. That does include phone, address, etc. But that's second level, so to speak. I would still do it.

      If you require a password, cc, bank account, etc, you 100% need it.

      Paul
      • [ 1 ] Thanks
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  • First of all ask yourself this whether your site needs any money related transactions and/or the need of password for personal information?? If not then its unnecessary.
  • I believe Google said it can help with certain query's. If I had to guess (and this is a guess) maybe some e-commerce queries where an SSL cert would really matter.
  • If you are not asking clients about some sensitive data then its not necessary to use HTTPS but I like the secure sign so I use it but it does not have any real impact on the rankings.
  • Websites that are needed to be protected like log-in info, money related transactions, e-commerce, online gaming sites etc. these sites requires SSL encryption for the safety of users and clients.
  • Banned
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  • Before I would have agreed with others who said only if there is a transaction going on or people putting in their information.

    In January 17' though google chrome users will see a "not secure" in their browsers though if site is not on SSL.
    https://www.wordfence.com/blog/2017/...tps-wordpress/

    That said, I wouldn't say it will give you a rankings boost (initially you will probably drop until 301 kicks in).

    All new websites though I would DEFINITELY start with SSL, everything from local businesses to personal blogs, doesn't matter.

    Just my opinion.
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