Restoring the balance between anchor text of external links

7 replies
  • SEO
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In past 2 years, we've created so many links using same keywords related to our business in general as anchor text, but few links pertaining to our brand/domain name. Now we believe google considers most of these links as spam and this leads to poor results in SERP (second to the fifth page in 2 years).

Now we consider three ways to restore the balance between these links:

1- Creating new links with brand/domain anchor text.
2- Purchasing links with brand/domain anchor text from sites like Fiverr.
3- Disavowing current links in Google.
Deleting these links is not an option as they are widespread through the web.

Which one is better? If there is a better way please let me know.
#anchor #balance #external #links #restoring #text
  • Profile picture of the author nickchernets
    Firstly, purchasing backlinks, a BIG NO, you shouldn't be thinking about it.

    I would say, link on brand should be OK provided you got a good balance in compare to other keywords. Think in this way, if someone would love your product/brand, they will naturally link to your product/brand, it's absolutely OK to have.

    To answer your last 3 questions:

    Firstly, more than anything you should create a good quality content which user will love.

    And then, when it comes to link building, it's hard and tough. Do not use shortcut methods. Focus on quality than quantity and build authority.

    Hope this helps.
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  • I would have to agree that paid backlinks are a BIG NO. It is better to build your links manually through good content marketing. Also, I would not be bothered much about anchor texts for backlinks. Since Google loves (quality) content, I would rather optimize my keywords and backlinks as naturally as much as possible. You can achieve this by mastering how inbound marketing and call to action works hand-in-hand with SEO.
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  • Profile picture of the author Sclark
    I`d say you shouldn`t disavow links to solve that issue - only disavow those which are from really poor or toxic sources, not just due to the anchors.

    To diversify the profile - start building new links. Instead of buying, consider hard but proven methods like guest posting, reviews and stuff - it will pay off in the end. Just try to keep it natural now, mix the sources and the anchor texts.
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  • Profile picture of the author expmrb
    First Disavow all bad old links. Then just create some PBN sites and link back to your main site. Don't buy links, if you buy then you will end up the same as now.
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  • Profile picture of the author MikeFriedman
    Originally Posted by nickchernets View Post

    Firstly, purchasing backlinks, a BIG NO, you shouldn't be thinking about it.

    I would say, link on brand should be OK provided you got a good balance in compare to other keywords. Think in this way, if someone would love your product/brand, they will naturally link to your product/brand, it's absolutely OK to have.

    To answer your last 3 questions:

    Firstly, more than anything you should create a good quality content which user will love.

    And then, when it comes to link building, it's hard and tough. Do not use shortcut methods. Focus on quality than quantity and build authority.

    Hope this helps.
    Ignore this advice. The internet is pretty much built on paid links.

    Also, the whole "create good quality content" stuff is nonsense. That doesn't help you rank. People very rarely are going to naturally link to you because they like your content. You want to know why? In most niches, 99.99% of the people that visit your site do not have a a site of their own to link from even if they wanted to.

    Originally Posted by Amirhosein Rahbari View Post

    In past 2 years, we've created so many links using same keywords related to our business in general as anchor text, but few links pertaining to our brand/domain name. Now we believe google considers most of these links as spam and this leads to poor results in SERP (second to the fifth page in 2 years).

    Now we consider three ways to restore the balance between these links:

    1- Creating new links with brand/domain anchor text.
    2- Purchasing links with brand/domain anchor text from sites like Fiverr.
    3- Disavowing current links in Google.
    Deleting these links is not an option as they are widespread through the web.

    Which one is better? If there is a better way please let me know.
    If Google thinks your links are spam, it is not because of the anchor text.

    1 - Ok, but if I'm going to spend significant money on links, I'm going to use relevant anchor text, not generic or brand anchors.

    2 - Any links you buy on Fiverr are going to be total junk. If you want to spend some money on links with more generic anchors, go for some paid directories. At least they possibly have some authority, unlike the crap you will find at Fiverr.

    3 - Probably won't help at all. If you are unable to remove the links, that is a pretty good sign that most of them are probably spammy junk, irregardless of their anchor text.
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  • Profile picture of the author DABK
    What Mike said!
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  • Profile picture of the author dave_hermansen
    Please remember that the new version of Penguin is not "penalizing" anything. The algorithm is now just ignoring what it considers suspicious links. Disavowing them will not help you rank any higher. You fell because those links are now considered worthless; they are being ignored and not helping you retain the artificially higher position you once were at.

    The solution is getting new, better links and better anchor text adversity with those new links is probably a good idea, although I have a funny feeling this is more of a link quality issue than an anchor text diversity matter. How you choose to get those links is up to you.
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