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Why is my ranking fluctuating more and more?

by shilparawat
10 replies
  • SEO
    • |
Why Ranking is fluctuation more n more? I noticed before some days there are many more fluctuation in ranking of my healthcare website.
#fluctuation #ranking
  • Profile picture of the author expmrb
    Google is updating its algorithm many times in many way since the last couple of months. So, its not usual now everyone around the world are experiencing this.
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    • Profile picture of the author Mrunal Khatri
      Yes, completely agree with you. It has happend many times in the past that with google's algo change this knid of fluctuation may arrive.
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  • Profile picture of the author KylieSweet
    Aside from Google usual changes, your healthcare website is not performing well in the web that's why your competitors outranking your site regularly.
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  • Profile picture of the author ankushkohli
    Rapid change in the keyword ranking reasons:
    • A huge change in the Title tags made by you will result in a quick shift in the ranking
    • Regular Google algorithm updates will affect
    • Change in your competition's ranking will also affect your ranking
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  • Profile picture of the author Rajat Tyagi
    I think this is due to Google's latest FReD update. This update targets web pages with low value content or a high volume of display ads.

    Due to this, Google remove one page from SERPs if it thinks low value content or you can also say "irrelevant" according to the search query. And then provide another relevant page to that query in the SERP.
    But then the real case comes, that the new page is not that much caliber to rank under top positions. That is why, we all are seeing current keyword ranking fluctuations.
    This is only personal belief.
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  • Profile picture of the author MikeFriedman
    Originally Posted by expmrb View Post

    Google is updating its algorithm many times in many way since the last couple of months. So, its not usual now everyone around the world are experiencing this.
    Originally Posted by KylieSweet View Post

    Aside from Google usual changes, your healthcare website is not performing well in the web that's why your competitors outranking your site regularly.
    Originally Posted by ankushkohli View Post

    Rapid change in the keyword ranking reasons:
    • A huge change in the Title tags made by you will result in a quick shift in the ranking
    • Regular Google algorithm updates will affect
    • Change in your competition's ranking will also affect your ranking
    Originally Posted by Jeff Rodburg View Post

    Google pretty much does whatever they want. No way to control them.
    Originally Posted by Nitish Gupta View Post

    It is called as Google Dance. Do quality work and proper SEO, your rank will stable.
    Originally Posted by Rajat Tyagi View Post

    I think this is due to Google's latest FReD update. This update targets web pages with low value content or a high volume of display ads.

    Due to this, Google remove one page from SERPs if it thinks low value content or you can also say "irrelevant" according to the search query. And then provide another relevant page to that query in the SERP.
    But then the real case comes, that the new page is not that much caliber to rank under top positions. That is why, we all are seeing current keyword ranking fluctuations.
    This is only personal belief.
    Ignore all this crap.

    Without knowing more about your site, what you mean by fluctuations, what you are actively doing on the site, etc. nobody is going to have any clue why your rankings are fluctuating.
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  • Profile picture of the author preeti0123
    Google Algorithm Updation is responsible for the ranking fluctuation. Keep doing quality work. You will get stable ranking soon. I faced same problem for my website.
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  • Profile picture of the author oadvantage
    Your website will move less and less the more authority it gains from proper SEO.
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  • Profile picture of the author SEONinjaa
    This is a common question asked by most business owners who keep a close eye on their SEO performance. And yes, it can be incredibly frustrating when one week you're watching your search engine results pages rise, and the next week you can barely locate your pages using the same exact keyword phrase.

    The truth is, ranking fluctuations are vital to Google's algorithm, and they can happen on a monthly, weekly, or even daily basis. But this doesn't always mean you have to be caught by surprise each time an update rolls along and you see a dip in rankings.
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  • Profile picture of the author pndaccountant
    if your content quality is not better than may be Google fred update affect your website...
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