Organic vs Paid Traffic & Duplicate Content

22 replies
  • SEO
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I'm sure that this question has been asked before, but in 2017, would like to find out what people still think.

So I have a new website and was planning on using Facebook Ads (paid traffic) vs natural/organic ranking & depending on Google to take their time ranking me. Since I'm going to start with paid traffic & I have some duplicate content for an affiliate website, do you think that it really matters to re-write the content of my vendors (sellers I'm affiliated with) since I plan on using this PAID method to get traffic?

If I keep the same content (it's duplicate) on my site, I plan on re-writing the content into FRESH NEW & ORIGINAL content in the near future, will it be okay to just keep the duplicate, make a few sales, take that money & then invest in unique content writing later on? Would this still work with the PAID method? Just curios to see what some folks think about this idea. Thanks for the support.
#content #duplicate #organic #paid #traffic
  • Profile picture of the author expmrb
    Its always good to rewrite the content first before publishing it. And yeah you can keep the old content along with the new content.

    And if you are using any kind of paid traffic sources such as Facebook sponsored Ads or Google Adwords then what kind of content you have doesn't matter.
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  • Profile picture of the author MarketingAce
    So just to double-check what you're saying....If I go ahead & just keep the duplicate content for now, it would be okay as long as I'm using the paid traffic? Thanks again.
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  • Profile picture of the author expmrb
    If they are totally copied content then I will suggest that remove them quickly as you can. And if they are just rewrited content then you may keep them.
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  • Profile picture of the author seobox
    Google always likes unique content. I advise you rewrite the contents in your website.
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  • Profile picture of the author The Society Girl
    Try spinning them, in case you don't have time/money for unique content.

    Duplicate content is a wee bit bad.
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  • Profile picture of the author dave_hermansen
    We always start off with paid advertising and work on the SEO while that paid traffic brings in some money. It's fine to leave the identical product descriptions when you first launch the ad campaigns. While they are running, work on the pages one-by-one and provide better, unique descriptions.

    The fact is, VERY FEW searches occur for product-specific pages unless you are selling something very trendy like an iPhone 7. Most people search for category level pages (i.e. they search for "dog house" or "wood dog house" and do not search for "Acme Furniture Rufus Pet Dog House - White"). We concentrate first on making sure the pages that have the most searches are optimized for SEO (home page, category pages, buyer's guides) and when those are done, we re-write the content on the pages that tend to have very low search numbers (product pages).

    You will not get "penalized" by Google for having the same descriptions that dozens, if not hundreds, of other websites have (if that were the case, why are all of those other sites ranking for it? Amazon sure seems to get away with it just fine). You just probably won't rank for those product pages until you have something new to bring to the table that they haven't seen many times before on other sites unless you have a much better backlink profile than those other sites do (not likely with a new site).
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    • Profile picture of the author vivekpratap
      Very Useful info, thanks for the details.
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  • Profile picture of the author DABK
    Dave is right. Go with Dave, forget the others.
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  • Profile picture of the author zicer
    I usually use quality article writers from seolads.com to get fresh and 100% unique content. (don't go for cheapest!! Search for top rated writers) so you get quality organic traffic too. If you looking to buy traffic from same place, it's hard to get real organic traffic, so content is king, and uniqueness is best. Avoid duplicated contents!!!
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  • Profile picture of the author Doan Chi Tin
    Write a good content and getting free traffic from social media or paid traffic. It has been my strategy for long time till now....

    Simple! Do not waste the time to cheat Google. All we need is customer trust
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  • Duplicate content is not good for paid traffic or SEO. Google does not like duplicate content. You can rewrite or spin content and publish it. Quality content will help to get more traffic for a website.
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    • Profile picture of the author dave_hermansen
      Originally Posted by buysoundcloudlikes View Post

      Duplicate content is not good for paid traffic or SEO. Google does not like duplicate content. You can rewrite or spin content and publish it. Quality content will help to get more traffic for a website.
      This is simply not true. Google could not care less if the content on your page is duplicated and has said it multiple times. The worst that will happen is another page with better links and/or that has been around longer will rank ahead of your page. It has no effect at all on paid ads, either. https://cognitiveseo.com/blog/14057/...r-hangouts/#11
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  • Profile picture of the author Rahul Chaurasia
    For paid ads Duplicate content is okay. But you also mentioned & of course you need the organic user. So immediately you can start with your duplicate content for paid ads. But replace it with new content or rewrite old content asap. Because organic result take time.
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  • Profile picture of the author Learner01
    Well, give your website a new and user-friendly appearance by adding some unique and fresh content, it will not only help you in acquiring high rank but will also bring huge traffic if written according to the latest seo criteria.
    Please right me if i am telling anything wrong. cheers
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  • Profile picture of the author Allie Candy
    Rewriting the duplicate content is the best way. while doing organic SEO the search engine will penalize the site and the traffic will decrease. If you go for paid searches means the duplicate content is not matters.
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  • Profile picture of the author mfadyblue
    I advise to wait until you get the quality content. Don't use the duplicate content if you have funds for advertising then spend it on quality content and use the remaining funds for your advertising.
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  • Profile picture of the author Harjot Singh
    If thay are totally copes the content, Google will not accespt the dublicate content, should be take orginal content.
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  • Profile picture of the author Kes Writes
    IMO re-write all the content to suit your readers and make they are engaging and interesting so that you will not be slammed by any google animal.
    Facebook doesn't rank website and so they have nothing to do with duplicate content on your website. Facebook will only get you traffic you requested for through their ads and it is now left for you and your website to convert those traffic to buying customers.
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  • Profile picture of the author Kereana K
    Google always prefers relevant and original content which means that it should be 100% unique.
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    • Profile picture of the author DABK
      Next you're going to tell me that pigs fly?

      Originally Posted by Kereana K View Post

      Google always prefers relevant and original content which means that it should be 100% unique.
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  • Profile picture of the author Jhelum Sen
    Be it organic or paid, copied plagiarized content is always a NO NO.
    Let you explain you with example why I am saying so. Just like you one of friend was using copied content for website, blog and was using spinner for external posts and PPC ads. Initially he faced no issues, so he continued doing so. His website ranking was also increasing but suddenly his website got penalized severely by Google. Two websites also launch a complain against him for copying their content.
    It took almost a year to regain to the same position/rank he used to get on Google.
    So, I have taken a lesson from it, I think you should also take. It is better to rely on some renowned SEO agency just like Techmagante to get better results both in organic and paid with quality links and original content. Go for it!
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  • Profile picture of the author davidricherd
    SEO help in Organic while PPC is Paid Online marketing method. As for as concern about duplicate content so I suggest to avoid it for Google Panda Update.
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