SEO, should I focus on location targeting?

9 replies
  • SEO
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SEO question.
I'm working on optimilazing the site of a client, a consultant in washington DC with relevant keywords. While being in DC has its advantages, the client base is really outside of this area. It is mostly in Boston, NJ/Philly, and California. So I am not sure targeting DC would be all that helpful.

Should the contact info of the site owner stipulate that his address is in washington, or is it ok not to mention it at all, and target US instead?
Should I use location based keywords ?
Thx!
#focus #location #seo #targeting
  • Profile picture of the author Oziboomer
    Originally Posted by Romainjourdan View Post

    Should the contact info of the site owner stipulate that his address is in washington, or is it ok not to mention it at all, and target US instead?
    Should I use location based keywords ?
    Thx!
    Regardless of SEO you should include the full contact details and address on the website.

    If you like you can always put the words "Head Office" before the address if you want to give the impression you have other offices.

    Of course you should use location based keywords if you are targeting specific locations.

    Best regards,

    Ozi
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  • Leave the address as it is, and create pages where you state where your client is providing services. It depends on how many services you client provides. If it is only one than just create a subpage for every larger area, if he provides more services than do a structure like this

    /location/service

    and match it with the title. I would also do custom content for each location.
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  • Profile picture of the author MikeFriedman
    Originally Posted by Romainjourdan View Post

    SEO question.
    I'm working on optimilazing the site of a client, a consultant in washington DC with relevant keywords. While being in DC has its advantages, the client base is really outside of this area. It is mostly in Boston, NJ/Philly, and California. So I am not sure targeting DC would be all that helpful.

    Should the contact info of the site owner stipulate that his address is in washington, or is it ok not to mention it at all, and target US instead?
    Should I use location based keywords ?
    Thx!
    The address on a page doesn't restrict where the site shows up in Google.

    Are you sure you are ready to be taking on clients?
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    • Profile picture of the author Romainjourdan
      Thanks, SEO is not the reason why my client hired me, don't worry ;-)
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  • Profile picture of the author SEOtraveler
    As any search is highly localized now, you should optimize for each location you'd like to be found from, and create custom content as said above. But if you're adding NAP to your site - you should only use an actual existing address to avoid any confusion.
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  • Profile picture of the author Jhelum Sen
    Yes, definitely, you should do local targeting for your business. This is to gain local customers' attention. You should use location based keywords to give a proper guidance to the search engines. Recently Google Maps has come up with many new as well as hidden tricks which I read on Techmagnate blog. These tricks are also going to help local targeting directly. Have a look.
    Signature

    Jhelum Sen, Content Marketing Consultant
    https://www.priceandreleasedate.com/

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  • Profile picture of the author SEO webguruz
    Local SEO helps small to medium businesses create a niche in their category for that particular area. Here are some local SEO tips that you should consider adopting it for your business:

    1) Effective targeting: Local SEO will help in much more effective targeting so that the right users visit your website and are potentially converted into customers.

    2) Consistency in listings: The concept of NAP (Name, Address, and Phone Number) plays an important role in your local SEO. Make sure all listings are correct and updated.

    3) Lesser competition: Do the keywords research that includes your location.

    4) Better visibility on mobile
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  • Profile picture of the author pvirravi1116
    It's helpful..Yes,you an use location base keywords, it's really helpful for getting ranking quickly in location base. Also you can target Boston, NJ/Philly, and California not only DC..
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