I'm working on optimilazing the site of a client, a consultant in washington DC with relevant keywords. While being in DC has its advantages, the client base is really outside of this area. It is mostly in Boston, NJ/Philly, and California. So I am not sure targeting DC would be all that helpful.
Should the contact info of the site owner stipulate that his address is in washington, or is it ok not to mention it at all, and target US instead?
Should I use location based keywords ?