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What is my competitor doing which means he does so well on Google?

by KenWCMG
4 replies
  • SEO
    • |
A competitor of mine does very well for a product that he offers (a particular mountaineering trip), which I would like to do just as well for (I too have a page for pretty much the same trip). What I can't figure out is how his page is doing so well, given how little content and obvious on-page SEO there is. That said, not being an expert in the field, I may be missing something fairly obvious.

Here's the page to my competitor: www.abacusmountainguides.com/skye-and-the-cuillin-ridge.html and here's mine: www.westcoast-mountainguides.co.uk/courses/guide-skye-cuillin-ridge-traverse

Any advice as to why my competitor might be doing so well would be appreciated.
#competitor #google #means
  • Profile picture of the author Jhelum Sen
    Why to waste your time reviewing your competitors' success. Yes occasionally you should do competitors' analysis. For that you can take the support of Google Analytics, Google AdWords or Webmaster. There you will find what all keywords your competitors are targeting. You can also take the help of bit.ly. This online tool not only reduces the length of URL but also helps to identify where that URL has been used and whats its success rate. From there you can measure yours as well as your competitors. This info I got from Techmagnate blog post on How to Measure Digital Marketing Campaign.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Jhelum Sen View Post

      Why to waste your time reviewing your competitors' success. Yes occasionally you should do competitors' analysis. For that you can take the support of Google Analytics, Google AdWords or Webmaster. There you will find what all keywords your competitors are targeting. You can also take the help of bit.ly. This online tool not only reduces the length of URL but also helps to identify where that URL has been used and whats its success rate. From there you can measure yours as well as your competitors. This info I got from Techmagnate blog post on How to Measure Digital Marketing Campaign.
      Everything you just said said is complete and utter nonsense. Techmagnate must really put out some awful content if that is where you got this. None of it makes one bit of sense.

      Analytics, AdWords, and Webmaster Tools will help you in no way to analyze what a competitor is doing unless that competitor hands you their login info. You also cannot use bit.ly to see what your competitors are doing.

      To the OP, are you talking about local Google Places rankings or organic search rankings? Is there a specific keyword you are concerned with or is it generally all the keywords related to that trip that you are losing out on?

      As for their content, I don't really see anything lacking. You don't need tons of words on a page to rank well. That is just a big myth, which some idiots will probably repeat later in this thread.
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      • Profile picture of the author KenWCMG
        Thanks for the useful reply. It's for organic searches, my competitor does seem to do quite well for not just that product but for a number of other products too, all of which I would like to do better in.

        Just baffles me how a webpage which doesn't have a relevant video embedded, many photos or much text seems to do so well.
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        • Profile picture of the author MikeFriedman
          Originally Posted by KenWCMG View Post

          Thanks for the useful reply. It's for organic searches, my competitor does seem to do quite well for not just that product but for a number of other products too, all of which I would like to do better in.

          Just baffles me how a webpage which doesn't have a relevant video embedded, many photos or much text seems to do so well.
          Well, in simple terms, despite what you may have read on the internet, those are actually all very minor ranking factors. In fact, I really don't believe embedding a video makes a difference at all.

          There are pages ranking in very competitive niches with 350 words or less all over the place. The idea that you need a big wall of text is another myth.
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