A Successful Link building Strategy
- SEO |
A link (hyperlink) is a reference to a hypertext: it is one of the most important elements of the Web. These links allow access from one website to another, or from one page to another within your website. This makes it possible to differentiate internal links (referrals within the same site) and external links (from one Web site to another).
These referrals play a significant role in search engine optimization ( SEO for Search Engine Optimization ) and can be positively influenced by website operators: these SEO measures of external referrals are characterized by the term link building ( Linkbuilding in English). However, the methods permitted and those previously considered promising have changed considerably. You will learn more about the fundamentals of Linkbuilding and how to establish successful external links for your website in our digital guide.
Linkbuilding / Link building: overview
As a branch of SEO, link building comes in the first place when improving the ranking of websites on search engines . Search engines determine a meaning for websites, among other things, by the different references they contain. In order to go in the direction of these steps taken by Google, Bing, etc., a web page should as often as possible be mentioned by many other sites or sites of high quality, so that its visibility on the search engines is Improved: because if many links (or high quality links) refer to a web page, its visibility climbs in the search engines. To reach this stage, backlinks (or backlinks) referring to your site must be placed on other websites. These Backlinks are considered recommendations .
Such a recommendation may, for example, take place on another site, within an article by an author, and refer to your website. Such marketing measures are part of what is called Offpage optimization , given that back links are set up outside your own site. From the point of view of the web site exploder that the target link, a back link is an incoming referral and is also characterized by inbound link or inbound link .
Search Engine Measurement Process
Links generally increase the visibility of target pages on search engines. But the search engine criteria have radically changed. A large number of inbound links was once considered a significant index of a website's ranking, measured with PageRank.
PageRank
This value was a few years ago one of the most important criteria for ranking search engines . The higher the PageRank of a website, the more important it was that the page was taken into consideration by the search engines, and therefore that this site was better placed in the search results. In other words, Google would use this PageRank value as a hint to determine if the webpage is of interest to few or many users. The algorithm evaluated the value of the PageRank according to the following measures:
The more links to a Web page, the more meaningful it is.
The higher the value of the linking page, the more likely it is that the target Web page of that link will benefit from its notoriety.
Several factors are problematic in this purely quantitative measure: on the one hand, the quality of the content and the interest of the readers are not taken into consideration, because only the value of the PageRank decides the referencing of the site, ie the number of incoming links . On the other hand, this PageRank can be manipulated by different means. One always came to the practice of spamming on the search engines ( spamming of links ) in the construction of links. These dubious ways are used to take advantage of known algorithms and make your web pages climb into search engine results.
Abuse of PageRank
The manipulation of PageRank interferes with the growth of organic links, and especially with their themes and their quality. The principle behind this is as simple as true: when a web project is relevant to many users, your popularity will successively climb as well as the amount of dummy incoming links. These different methods have often simulated artificial organic growth, in order to increase the value of the PageRank of Web pages.
Buying and leasing links: the practice mentioned here is the placement on other sites of Backlinks or back links leading to your site. The pages on which the links are set up have generally no direct link with the target of the links.
Farms and Link Networks : This is a web site whose main purpose is to provide links to different web pages. There is generally little or no relevant content on these sites. Web site operators Can purchase a number of links via these farms and networks, and receive in a short time many links-back for their website.
Disproportionate link exchange: when exchanging links, two or more websites usually exchange URLs between them. It can be a totally natural process or a process of rapid acquisition of back links. Such excessive exchanges (eg the use of link exchange networks) would increase the visibility of a web page on search engines.
Links in comments, forums, etc. : The comments function on some websites, or Blogs or social networks, allows to place links. These links can also be placed in forums or Wiki apps, by users. It is not uncommon for website operators to use such platforms for the placement of Backlinks on their own web page. Unrelated contributions to the forum, with no added value, are often seen as dubious methods of spam by users. Some websites have characterized the latter as "no follow". Thus, such links are not taken into account by Google and other search engines.
The PageRank algorithm also includes partnerships with websites that were well valued before, but expired today . We talk about expired domain names to characterize URLs that have experienced past use but free to sell. If they have a positive feedback link profile (and no one acquires them after their former owner is taken offline), their popularity can be used, with an immediate impact creating a competitive advantage for ranking on search engine.
Link building nowadays: objectives and backdrop
With Linkbuilding, there is always talk of increasing the visibility of a page on search engines, even if the SEO metrics have changed in the meantime (see next paragraph: Linkbuilding as a referencing criterion). The efforts around the back links are called Linkbaits (bait to link) in the middle of linkmarketing (link marketing). The basic goal is to increase the popularity of the links or even the domain name of your entire website. This popularity of links or domain name results from a large quantity and quality of inbound links. Each isolated link (or Web site) is evaluated individually, as well as the site to which it conducts, in a quantitative manner. The quality of a link is set by certain measured values on the linking web page, just like the TrustRank and the Hilltop algorithm.
Search engines use programs called crawlers (scanning robots) to scan web pages and assign them characteristics according to different criteria. The strength of a link is characterized by its Link Juice (or jus of referencing in French). This value can be transferred to some extent to these linked web pages. The principle behind this is often compared to a river from which several tributaries leave. Similarly, the Link juice stems from a website by all the links linking it to other websites. In other words, the more links there are, the less power you will receive from Link Power.
Since you can use the Link Juice from other web pages for your own web page, pages that should be improved should be backlinked. Ideally, the inbound link comes from a website considered highly qualitative by the search engines. Link building also includes metrics that are not relevant to Google and other search engines, but that make it possible to immediately increase the number of users on a website . Thus, some users reach the target page of a Backlink for the first time and, if they are convinced by its content, they will ideally return to this web page. The chances of obtaining new visitors increase as soon as the linking site knows a certain level of notoriety or if there is a thematic alignment between the contents of the two web pages.
Linkbuilding as a referral criterion
A website can indeed gain visitors via Backlinks, but this is not the main purpose of Linkbuilding. A well thought-out link building primarily cares about optimization for search engines. In the long term, we gain a lot more visitors through a good referencing in the search engine results pages (SERPs for Search Engine Results Pages ) than with visitors clicking on the backlinks leading to your site. If you also want to place advertising formats from other websites on your project, a good SEO acts as a magnet for advertisers, enabling you to generate additional revenue via your website.
External links: Foundations
In general, the reputation of a web page is influenced by two factors depending on the search engines. On the one hand, reputation grows as a web page is targeted by links . On the other hand, the environment for each incoming link also plays an important role. If a Backlink is on a webpage that is positively evaluated on one of the search engines (such as a popular online, relevant, important, or trusted offer), it increases more than if it were placed On an unknown or even bad reputation.
One principle is maintained: the more the environment is known and the more content is relevant to the theme of the Backlink, the better the conditions for improving the reputation of a web page .
Tips for external links
What's important since the Google Penguin update is a natural link growth, or at least effective. It is certainly desirable for a web content or offer to make a name and build great popularity within search engines. This should be the foundation of many of the inbound links of a web page: the quality of the content of a website must always be at the forefront , and this is not otherwise with Linkbuilding. However, it is difficult for new websites to quickly build a good reputation on search engines, and even though the quality of the content has been reviewed from any point of view. Since a new domain name does not yet have any entries among the search engines, it must build a certain reputation step by step in order to gain the confidence of the search engines. But this process can still be accelerated in different ways.
Create ideal content for return links: good content will be cited more by other sites than bad ones. That is why the quality of web pages is the most important way to generate Backlinks. Some content is more suitable than others to be targeted by links from other websites: diagrams, infographics, tips, tests, top-10, articles, interviews with experts and other lists of product selections and offers .
Adaptive Link Environment: Links that link to a website are often not selected by web site operators. However, we should reserve the right to demand the removal of links to inappropriate and badly reputed environments. If so, such a Backlink would be more of a burden than an asset. If the language between the inbound link and the outbound link differs, this may be detrimental to the target page. If you want to develop an exchange of links by yourself with a website, you should first check if the environment of this partner site is appropriate for an inbound link. Web pages with a high ranking rank all the more Link Juice for your own web page.
Natural link exchange: There are many scenarios among which mutual exchange of links is advantageous in every respect: when a mutual link to relevant content and similar theme is placed for example. Blogs offer what are known as Blogrolls or lists of links to "Friends" blogs with similar and relevant content.
Using Deep Links : who wants to influence his web page with inbound links (with a natural link exchange for example), should also consider the use of Deep links. These Deep Links refer to a sub-page of the online offer and are thus differentiated from Surface Links (or simple links), simply linking to a home page. The use of Deep Links is often relevant because it allows you to refer directly to the desired theme, and thus grant you the popularity of the target link, often containing a better juice of referencing (Link Juice).
Success via Linkbuilding's Right Strategy
We can say that the more positive the links are perceived by Google, Bing, etc., the better the target page is referenced . This does not depend only on the amount of backlinks, but also on the environment or even the reputation of the source web pages. A smart link building can not only have positive consequences on the SEO factors of a certain web page, but can also affect the number of visitors to the entire online offer returned by a link.
These referrals play a significant role in search engine optimization ( SEO for Search Engine Optimization ) and can be positively influenced by website operators: these SEO measures of external referrals are characterized by the term link building ( Linkbuilding in English). However, the methods permitted and those previously considered promising have changed considerably. You will learn more about the fundamentals of Linkbuilding and how to establish successful external links for your website in our digital guide.
Linkbuilding / Link building: overview
As a branch of SEO, link building comes in the first place when improving the ranking of websites on search engines . Search engines determine a meaning for websites, among other things, by the different references they contain. In order to go in the direction of these steps taken by Google, Bing, etc., a web page should as often as possible be mentioned by many other sites or sites of high quality, so that its visibility on the search engines is Improved: because if many links (or high quality links) refer to a web page, its visibility climbs in the search engines. To reach this stage, backlinks (or backlinks) referring to your site must be placed on other websites. These Backlinks are considered recommendations .
Such a recommendation may, for example, take place on another site, within an article by an author, and refer to your website. Such marketing measures are part of what is called Offpage optimization , given that back links are set up outside your own site. From the point of view of the web site exploder that the target link, a back link is an incoming referral and is also characterized by inbound link or inbound link .
Search Engine Measurement Process
Links generally increase the visibility of target pages on search engines. But the search engine criteria have radically changed. A large number of inbound links was once considered a significant index of a website's ranking, measured with PageRank.
PageRank
This value was a few years ago one of the most important criteria for ranking search engines . The higher the PageRank of a website, the more important it was that the page was taken into consideration by the search engines, and therefore that this site was better placed in the search results. In other words, Google would use this PageRank value as a hint to determine if the webpage is of interest to few or many users. The algorithm evaluated the value of the PageRank according to the following measures:
The more links to a Web page, the more meaningful it is.
The higher the value of the linking page, the more likely it is that the target Web page of that link will benefit from its notoriety.
Several factors are problematic in this purely quantitative measure: on the one hand, the quality of the content and the interest of the readers are not taken into consideration, because only the value of the PageRank decides the referencing of the site, ie the number of incoming links . On the other hand, this PageRank can be manipulated by different means. One always came to the practice of spamming on the search engines ( spamming of links ) in the construction of links. These dubious ways are used to take advantage of known algorithms and make your web pages climb into search engine results.
Abuse of PageRank
The manipulation of PageRank interferes with the growth of organic links, and especially with their themes and their quality. The principle behind this is as simple as true: when a web project is relevant to many users, your popularity will successively climb as well as the amount of dummy incoming links. These different methods have often simulated artificial organic growth, in order to increase the value of the PageRank of Web pages.
Buying and leasing links: the practice mentioned here is the placement on other sites of Backlinks or back links leading to your site. The pages on which the links are set up have generally no direct link with the target of the links.
Farms and Link Networks : This is a web site whose main purpose is to provide links to different web pages. There is generally little or no relevant content on these sites. Web site operators Can purchase a number of links via these farms and networks, and receive in a short time many links-back for their website.
Disproportionate link exchange: when exchanging links, two or more websites usually exchange URLs between them. It can be a totally natural process or a process of rapid acquisition of back links. Such excessive exchanges (eg the use of link exchange networks) would increase the visibility of a web page on search engines.
Links in comments, forums, etc. : The comments function on some websites, or Blogs or social networks, allows to place links. These links can also be placed in forums or Wiki apps, by users. It is not uncommon for website operators to use such platforms for the placement of Backlinks on their own web page. Unrelated contributions to the forum, with no added value, are often seen as dubious methods of spam by users. Some websites have characterized the latter as "no follow". Thus, such links are not taken into account by Google and other search engines.
The PageRank algorithm also includes partnerships with websites that were well valued before, but expired today . We talk about expired domain names to characterize URLs that have experienced past use but free to sell. If they have a positive feedback link profile (and no one acquires them after their former owner is taken offline), their popularity can be used, with an immediate impact creating a competitive advantage for ranking on search engine.
Link building nowadays: objectives and backdrop
With Linkbuilding, there is always talk of increasing the visibility of a page on search engines, even if the SEO metrics have changed in the meantime (see next paragraph: Linkbuilding as a referencing criterion). The efforts around the back links are called Linkbaits (bait to link) in the middle of linkmarketing (link marketing). The basic goal is to increase the popularity of the links or even the domain name of your entire website. This popularity of links or domain name results from a large quantity and quality of inbound links. Each isolated link (or Web site) is evaluated individually, as well as the site to which it conducts, in a quantitative manner. The quality of a link is set by certain measured values on the linking web page, just like the TrustRank and the Hilltop algorithm.
Search engines use programs called crawlers (scanning robots) to scan web pages and assign them characteristics according to different criteria. The strength of a link is characterized by its Link Juice (or jus of referencing in French). This value can be transferred to some extent to these linked web pages. The principle behind this is often compared to a river from which several tributaries leave. Similarly, the Link juice stems from a website by all the links linking it to other websites. In other words, the more links there are, the less power you will receive from Link Power.
Since you can use the Link Juice from other web pages for your own web page, pages that should be improved should be backlinked. Ideally, the inbound link comes from a website considered highly qualitative by the search engines. Link building also includes metrics that are not relevant to Google and other search engines, but that make it possible to immediately increase the number of users on a website . Thus, some users reach the target page of a Backlink for the first time and, if they are convinced by its content, they will ideally return to this web page. The chances of obtaining new visitors increase as soon as the linking site knows a certain level of notoriety or if there is a thematic alignment between the contents of the two web pages.
Linkbuilding as a referral criterion
A website can indeed gain visitors via Backlinks, but this is not the main purpose of Linkbuilding. A well thought-out link building primarily cares about optimization for search engines. In the long term, we gain a lot more visitors through a good referencing in the search engine results pages (SERPs for Search Engine Results Pages ) than with visitors clicking on the backlinks leading to your site. If you also want to place advertising formats from other websites on your project, a good SEO acts as a magnet for advertisers, enabling you to generate additional revenue via your website.
External links: Foundations
In general, the reputation of a web page is influenced by two factors depending on the search engines. On the one hand, reputation grows as a web page is targeted by links . On the other hand, the environment for each incoming link also plays an important role. If a Backlink is on a webpage that is positively evaluated on one of the search engines (such as a popular online, relevant, important, or trusted offer), it increases more than if it were placed On an unknown or even bad reputation.
One principle is maintained: the more the environment is known and the more content is relevant to the theme of the Backlink, the better the conditions for improving the reputation of a web page .
Tips for external links
What's important since the Google Penguin update is a natural link growth, or at least effective. It is certainly desirable for a web content or offer to make a name and build great popularity within search engines. This should be the foundation of many of the inbound links of a web page: the quality of the content of a website must always be at the forefront , and this is not otherwise with Linkbuilding. However, it is difficult for new websites to quickly build a good reputation on search engines, and even though the quality of the content has been reviewed from any point of view. Since a new domain name does not yet have any entries among the search engines, it must build a certain reputation step by step in order to gain the confidence of the search engines. But this process can still be accelerated in different ways.
Create ideal content for return links: good content will be cited more by other sites than bad ones. That is why the quality of web pages is the most important way to generate Backlinks. Some content is more suitable than others to be targeted by links from other websites: diagrams, infographics, tips, tests, top-10, articles, interviews with experts and other lists of product selections and offers .
Adaptive Link Environment: Links that link to a website are often not selected by web site operators. However, we should reserve the right to demand the removal of links to inappropriate and badly reputed environments. If so, such a Backlink would be more of a burden than an asset. If the language between the inbound link and the outbound link differs, this may be detrimental to the target page. If you want to develop an exchange of links by yourself with a website, you should first check if the environment of this partner site is appropriate for an inbound link. Web pages with a high ranking rank all the more Link Juice for your own web page.
Natural link exchange: There are many scenarios among which mutual exchange of links is advantageous in every respect: when a mutual link to relevant content and similar theme is placed for example. Blogs offer what are known as Blogrolls or lists of links to "Friends" blogs with similar and relevant content.
Using Deep Links : who wants to influence his web page with inbound links (with a natural link exchange for example), should also consider the use of Deep links. These Deep Links refer to a sub-page of the online offer and are thus differentiated from Surface Links (or simple links), simply linking to a home page. The use of Deep Links is often relevant because it allows you to refer directly to the desired theme, and thus grant you the popularity of the target link, often containing a better juice of referencing (Link Juice).
Success via Linkbuilding's Right Strategy
We can say that the more positive the links are perceived by Google, Bing, etc., the better the target page is referenced . This does not depend only on the amount of backlinks, but also on the environment or even the reputation of the source web pages. A smart link building can not only have positive consequences on the SEO factors of a certain web page, but can also affect the number of visitors to the entire online offer returned by a link.
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