Nine highly effective link building strategies - SEO according to Google's guidelines
- SEO |
Since there are search engines, backlinks are an elementary ranking factor. When the focus was initially on the quantity of incoming links, today the quality of the links is increasingly the focus . With a large number of complex algorithms and sophisticated anti-spam technologies, the search engine giant Google has been trying to optimize its offer for several years. But what makes a "good" link? Which criteria are decisive? And how do you get such backlinks?
In my post, I present ten link building strategies that Google has classified as "clean" and bring your pages and content forward.
Between relevance and semantics
Panda, Penguin and Hummingbird have changed the web landscape permanently. With continuous updates, Google has refined its search algorithm to perfection. However, the main task of SEO and linkbuilding is not to eliminate or circumvent this as well as possible, but to actively use it. Backlinks from relevant and familiar sources, natural and varied anchor texts, semantic alternatives as well as context - there are a number of factors that determine the quality of a link.
The way to the natural link
Targeted search engine optimization begins on its own side and can be made even more homogeneous by off-page optimization. However, each link building strategy can only be as good as the content to link. The main note therefore applies to the content, which is the "value" that the link should transport accordingly.
The demands on SEO have become increasingly complex over the years. Once promising approaches and methods can nowadays do the opposite and pulverize the ranking of a website. However, there are still a number of effective strategies that focus on ethical search engine optimization - for natural backlinks and sustainable link building:
1. Backlink analysis of the competitors
Only those who know their competitors can clearly define their own route. The greater the advantage, the greater the potential to close this gap. With the right approach and the right tools, search results provide a true source of possible backlinks for your site.
Competitors who occupy the front spots in the search results generally do a lot of work - especially with regard to SEO. A backlink analysis can decipher potential success recipes and help build a solid foundation for one's own strategy . You should also be interested in the fact that these websites point to your competitors. And if relevance and surplus value are given, this interest will probably be reciprocal.
Google searches with keywords that are fundamental to you and your industry provide information about the general market situation . In the ideal case, a handful of competitors will emerge, whose backlink profile you can take with professional and / or free tools under the magnifying glass. An orientation to competitors offers a wider range and thus makes it possible to bring their own strategy close to the optimum.
So called backlink checkers generate a considerable list of links with a reasonable amount of time. Their subsequent analysis forms the real basis for their own strategy. It is important to get a picture of what kind of links it is and how you can land on the radar at best.
A backlink analysis not only provides insights into the prevailing competition, but also provides a fundamental foundation for your own SEO strategy.
These tools help with backlink analysis
Chargeable
ahrefs.com
sistrix.de
linkbird.com/de
Free
opensiteexplorer.org
seokicks.de
backlinktest.com
2. Infographics
Sometimes smiled and underestimated - infographics provide an incredibly effective way to generate backlinks and traffic. Visual information is not only easier to capture and faster to process, but they usually also tend to animate . Services such as easel.ly , visual.ly or piktochart.com allow for convincing results with manageable time and design effort. Alternatively, freelancer platforms offer the possibility to get professional infographics for relatively small money.
The focus should ideally be on subjects that are not sufficiently covered. In addition, it is important to measure the information density and to use intuitive layout and clear design. Both contentwise and optically, the infographic should be appealing and trigger a reaction to the observer.
In addition to publishing on their own website, the reach can be increased through a variety of channels: platforms like Pinterest or proactive outreach can be used to arouse the interest of bloggers and webmasters . To add value to a potential link, the so-called "guestographic" method is recommended: a short guest article that infuses the infographic link into the context and thus enhances the infographic to Google.
3. Smart guest posting
"In the end of 2014, Google's Matt Cutt launched the supposed end of guest articles. What he meant by this are guest articles that do not have any added value, but are only meant to get a link. However, smart guest articles with added value are a reliable means for readers to generate backlinks at the interface between content marketing and SEO. But the advantages are far more complex. Guest articles can not only boost prestige and traffic , but also strengthen the bond between bloggers . But how do you find potential niches for guest contributions?
First point of reference here is Google. To do this, type the following in Google:
Your keyword + "guest article" or your keyword + "guest contribution"
But also via Twitter ("your keyword" + guest contribution) or Followerwonk contacts for such cooperations can be found. As is often the case, the value of a possible guest contribution should be the focus here and be communicated accordingly. You must also have a convincing effect, but first and foremost this applies to the article itself.
4. Inverted smart guest posting
As with conventional guest posting, the basic idea is the exchange of content against publicity . However, it is about finding bloggers who write as a guest author for your page. However, the approach is almost completely self-explanatory. To move someone to write for another website requires a certain commitment. Or for the respective author an extraordinary value, such as an active readership or fabulous social metrics.
Again, potential scribblers can be found using Google, Twitter or tools like Followerwonk . Even better, however, is to revert to existing blogger relationships . We know and appreciate each other, and both sides may well appreciate how fruitful such cooperation can be. Depending on the level of co-operation, you will not only get a well-founded article, but maybe even "social signals" and traffic when the guest author shares the article via his channels. In the ideal case, you might even include it in the guest portfolio portfolio of the respective blogger - link.
5. Reverse image search
Another way to convert visual content to links is, by the way, the so-called inverted image search. This is relatively straightforward with Google on-board tools or tools like TinEye. The basic idea is to find blogs or websites that (unknowingly) use your photos or infographics . Provided they have been published so far without a source and - more importantly - without a link, a friendly e-mail to the respective webmaster miracle can work. It is advisable to argue at first tentatively and freely from subordinates. This not only increases the likelihood of an answer, but will most likely lead to the desired result: a link to your page.
6. Google Alerts
For backlinking, another Google tool can prove to be very useful: With Google Alerts, you can create an unlimited number of "warnings" to track the naming of certain words on the Internet . An approach that is primarily aimed at branding. Someone mentions your name or website online? Then you should understandably interest to make this mention to a link.
Various setup options provide almost tailor-made results that can either be emailed or retrieved as RSS feeds. A friendly e-mail to the respective webmaster can ultimately ensure that your website is also linked. You can also track your "flagship items" in this way, possibly crowning any mentions with a link.
7. Finding dead links ("Broken Linkbuilding")
This strategy also follows the basic idea of optimizing existing web content in your favor . Although it is a relatively time-consuming approach, it also promises high success prospects.
Basically it is about finding linked contents, whose source (at the said place) no longer exists. "404" is called this data lost in data nirvana. A variety of so-called Broken Link Checkers, as well as browser extensions such as the Google Chrome Add-On Check My Links, allow you to track downlinks and sometimes provide a pool of potential backlinks . This approach is especially effective when you focus your search on extensive resources or links. Due to the steadily growing scope somehow inevitably suffers the actuality of the listed information.
The link analysis also offers possibilities that do not seem obvious at first sight. Every dead link you track holds potential - even if you do not have a "direct substitute" on your side. Perhaps the find provides inspiration for a new article? With the Wayback Machine you can see a lot of lost content. But even if it should not fit thematically - every webmaster will be grateful to you for a clue that undoubtedly increases the quality of his site. The attention is certain to you, and perhaps there is a different link-possibility on the website, or a certain binding arises from the communication.
A backlink analysis can also raise the strategy to a different level . If you find a dead link, there are probably other sites that linked the same source. If you have a potential substitute on your side, there are a couple of possible backlinks.
However time-consuming the detection of dead links may be - the potential dormant is enormous.
8. Influencer Marketing
In every niche, there are speech tubes, which represent a group of people as a conceptualizing element. Finding these influencers (influencers) and making them share your content is one of the most underestimated SEO techniques.
At the interface between social media, PR and SEO, it is important not only to generate potential traffic, but also to increase the reach . If influencers are discovering your content, they can provoke through your presence impulses, thus increasing the shares and retweets . Ideally, your content will even find a link in the blogs of these key people.
If you have created your appropriate influencer profile, you have to find the appropriate influencer . Through the Twitter search or tools like Klout or Followerwonk can be searched thematically for opinion leaders or relevant hashtags.
At the very beginning, however, it is advisable to think in smaller spheres and not directly to the top of the Pyramid of Influences. First of all, it is important to generate attention, build trust and credibility, and develop a certain bond. Only then will Influencer consider sharing your content - provided it is stimulating and representative content.
More than 90 percent of customers trust the opinions and recommendations of influenza more than content directly from the brand. And that's exactly why you should have Influencer Marketing on the screen. This step-by-step guide about Influencer Marketing, including 9 expert opinions, will show you how to find Influencer, contact them and build a relationship with them.
9. Internal linking
One of the most popular elements of onpage optimization is internal linking. Links to other relevant articles on your site do not only have a positive effect on the Google ranking , they also benefit every single user of your site. This gives the reader additional information which not only keeps him on your side for longer, but also clarifies your competence in the respective topic area. In addition, it allows you to share the informational density and let the reader decide how to capture the content. Internal links are the setting screws on your information framework.
To automate the internal linking, for example, there are some Plugins like SEO SmartLink for WordPress, which automatically link to these blog articles when using certain keywords used in your other blog articles.
In my post, I present ten link building strategies that Google has classified as "clean" and bring your pages and content forward.
Between relevance and semantics
Panda, Penguin and Hummingbird have changed the web landscape permanently. With continuous updates, Google has refined its search algorithm to perfection. However, the main task of SEO and linkbuilding is not to eliminate or circumvent this as well as possible, but to actively use it. Backlinks from relevant and familiar sources, natural and varied anchor texts, semantic alternatives as well as context - there are a number of factors that determine the quality of a link.
The way to the natural link
Targeted search engine optimization begins on its own side and can be made even more homogeneous by off-page optimization. However, each link building strategy can only be as good as the content to link. The main note therefore applies to the content, which is the "value" that the link should transport accordingly.
The demands on SEO have become increasingly complex over the years. Once promising approaches and methods can nowadays do the opposite and pulverize the ranking of a website. However, there are still a number of effective strategies that focus on ethical search engine optimization - for natural backlinks and sustainable link building:
1. Backlink analysis of the competitors
Only those who know their competitors can clearly define their own route. The greater the advantage, the greater the potential to close this gap. With the right approach and the right tools, search results provide a true source of possible backlinks for your site.
Competitors who occupy the front spots in the search results generally do a lot of work - especially with regard to SEO. A backlink analysis can decipher potential success recipes and help build a solid foundation for one's own strategy . You should also be interested in the fact that these websites point to your competitors. And if relevance and surplus value are given, this interest will probably be reciprocal.
Google searches with keywords that are fundamental to you and your industry provide information about the general market situation . In the ideal case, a handful of competitors will emerge, whose backlink profile you can take with professional and / or free tools under the magnifying glass. An orientation to competitors offers a wider range and thus makes it possible to bring their own strategy close to the optimum.
So called backlink checkers generate a considerable list of links with a reasonable amount of time. Their subsequent analysis forms the real basis for their own strategy. It is important to get a picture of what kind of links it is and how you can land on the radar at best.
A backlink analysis not only provides insights into the prevailing competition, but also provides a fundamental foundation for your own SEO strategy.
These tools help with backlink analysis
Chargeable
ahrefs.com
sistrix.de
linkbird.com/de
Free
opensiteexplorer.org
seokicks.de
backlinktest.com
2. Infographics
Sometimes smiled and underestimated - infographics provide an incredibly effective way to generate backlinks and traffic. Visual information is not only easier to capture and faster to process, but they usually also tend to animate . Services such as easel.ly , visual.ly or piktochart.com allow for convincing results with manageable time and design effort. Alternatively, freelancer platforms offer the possibility to get professional infographics for relatively small money.
The focus should ideally be on subjects that are not sufficiently covered. In addition, it is important to measure the information density and to use intuitive layout and clear design. Both contentwise and optically, the infographic should be appealing and trigger a reaction to the observer.
In addition to publishing on their own website, the reach can be increased through a variety of channels: platforms like Pinterest or proactive outreach can be used to arouse the interest of bloggers and webmasters . To add value to a potential link, the so-called "guestographic" method is recommended: a short guest article that infuses the infographic link into the context and thus enhances the infographic to Google.
3. Smart guest posting
"In the end of 2014, Google's Matt Cutt launched the supposed end of guest articles. What he meant by this are guest articles that do not have any added value, but are only meant to get a link. However, smart guest articles with added value are a reliable means for readers to generate backlinks at the interface between content marketing and SEO. But the advantages are far more complex. Guest articles can not only boost prestige and traffic , but also strengthen the bond between bloggers . But how do you find potential niches for guest contributions?
First point of reference here is Google. To do this, type the following in Google:
Your keyword + "guest article" or your keyword + "guest contribution"
But also via Twitter ("your keyword" + guest contribution) or Followerwonk contacts for such cooperations can be found. As is often the case, the value of a possible guest contribution should be the focus here and be communicated accordingly. You must also have a convincing effect, but first and foremost this applies to the article itself.
4. Inverted smart guest posting
As with conventional guest posting, the basic idea is the exchange of content against publicity . However, it is about finding bloggers who write as a guest author for your page. However, the approach is almost completely self-explanatory. To move someone to write for another website requires a certain commitment. Or for the respective author an extraordinary value, such as an active readership or fabulous social metrics.
Again, potential scribblers can be found using Google, Twitter or tools like Followerwonk . Even better, however, is to revert to existing blogger relationships . We know and appreciate each other, and both sides may well appreciate how fruitful such cooperation can be. Depending on the level of co-operation, you will not only get a well-founded article, but maybe even "social signals" and traffic when the guest author shares the article via his channels. In the ideal case, you might even include it in the guest portfolio portfolio of the respective blogger - link.
5. Reverse image search
Another way to convert visual content to links is, by the way, the so-called inverted image search. This is relatively straightforward with Google on-board tools or tools like TinEye. The basic idea is to find blogs or websites that (unknowingly) use your photos or infographics . Provided they have been published so far without a source and - more importantly - without a link, a friendly e-mail to the respective webmaster miracle can work. It is advisable to argue at first tentatively and freely from subordinates. This not only increases the likelihood of an answer, but will most likely lead to the desired result: a link to your page.
6. Google Alerts
For backlinking, another Google tool can prove to be very useful: With Google Alerts, you can create an unlimited number of "warnings" to track the naming of certain words on the Internet . An approach that is primarily aimed at branding. Someone mentions your name or website online? Then you should understandably interest to make this mention to a link.
Various setup options provide almost tailor-made results that can either be emailed or retrieved as RSS feeds. A friendly e-mail to the respective webmaster can ultimately ensure that your website is also linked. You can also track your "flagship items" in this way, possibly crowning any mentions with a link.
7. Finding dead links ("Broken Linkbuilding")
This strategy also follows the basic idea of optimizing existing web content in your favor . Although it is a relatively time-consuming approach, it also promises high success prospects.
Basically it is about finding linked contents, whose source (at the said place) no longer exists. "404" is called this data lost in data nirvana. A variety of so-called Broken Link Checkers, as well as browser extensions such as the Google Chrome Add-On Check My Links, allow you to track downlinks and sometimes provide a pool of potential backlinks . This approach is especially effective when you focus your search on extensive resources or links. Due to the steadily growing scope somehow inevitably suffers the actuality of the listed information.
The link analysis also offers possibilities that do not seem obvious at first sight. Every dead link you track holds potential - even if you do not have a "direct substitute" on your side. Perhaps the find provides inspiration for a new article? With the Wayback Machine you can see a lot of lost content. But even if it should not fit thematically - every webmaster will be grateful to you for a clue that undoubtedly increases the quality of his site. The attention is certain to you, and perhaps there is a different link-possibility on the website, or a certain binding arises from the communication.
A backlink analysis can also raise the strategy to a different level . If you find a dead link, there are probably other sites that linked the same source. If you have a potential substitute on your side, there are a couple of possible backlinks.
However time-consuming the detection of dead links may be - the potential dormant is enormous.
8. Influencer Marketing
In every niche, there are speech tubes, which represent a group of people as a conceptualizing element. Finding these influencers (influencers) and making them share your content is one of the most underestimated SEO techniques.
At the interface between social media, PR and SEO, it is important not only to generate potential traffic, but also to increase the reach . If influencers are discovering your content, they can provoke through your presence impulses, thus increasing the shares and retweets . Ideally, your content will even find a link in the blogs of these key people.
If you have created your appropriate influencer profile, you have to find the appropriate influencer . Through the Twitter search or tools like Klout or Followerwonk can be searched thematically for opinion leaders or relevant hashtags.
At the very beginning, however, it is advisable to think in smaller spheres and not directly to the top of the Pyramid of Influences. First of all, it is important to generate attention, build trust and credibility, and develop a certain bond. Only then will Influencer consider sharing your content - provided it is stimulating and representative content.
More than 90 percent of customers trust the opinions and recommendations of influenza more than content directly from the brand. And that's exactly why you should have Influencer Marketing on the screen. This step-by-step guide about Influencer Marketing, including 9 expert opinions, will show you how to find Influencer, contact them and build a relationship with them.
9. Internal linking
One of the most popular elements of onpage optimization is internal linking. Links to other relevant articles on your site do not only have a positive effect on the Google ranking , they also benefit every single user of your site. This gives the reader additional information which not only keeps him on your side for longer, but also clarifies your competence in the respective topic area. In addition, it allows you to share the informational density and let the reader decide how to capture the content. Internal links are the setting screws on your information framework.
To automate the internal linking, for example, there are some Plugins like SEO SmartLink for WordPress, which automatically link to these blog articles when using certain keywords used in your other blog articles.
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