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Yahoo PPC

by Jayson L
3 replies
  • SEO
    • |
I am currently opperating 3 campaigns off of 1 account on Yahoo and I think it is doing pretty well. I have a daily budget of only $20 and would like to get more out of it though. I only have about 80 keywords total in the campaigns. Would it be worth my money to hire someone to optimize this a bit and find more long tail words? If so what is a fair price for this?
#ppc #yahoo
  • Profile picture of the author JonathanBoettcher
    I've never done it myself, but I've heard that if you're going to hire someone to optimize your account you want to be spending a bit more than that... probably something like 5k a month. Mind you, that depends on who you're hiring and what you expect out of them.

    Just open up the Google Keyword tool and you'll find plenty of long tail stuff to tryout.

    Don't do it without tracking your results though (you can use Prosper202 for free). More keywords doesn't NECESSARILY mean better results. Usually it will mean you pay more for less sales.
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  • Profile picture of the author bertuseng
    It all depends how much you are actually making by spending $20. how is the conversion rate for that?
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  • Profile picture of the author Jayson L
    I find that I am generating anywhere from 10-15 clicks per day and able to generate about 2-4 leads per day from the 10-15 clicks. I'm an insurance agency in Michigan and can do fairly well off of the 2 leads/day, I just would like to make it more like 5 leads/day. I'm guessing this is going to involve increasing my daily budget.
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