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Setting up site locally or remotely

by Paul Montagna
8 replies
  • SEO
    • |
So I am building a WP site and have some content ready to go in. I am wondering though if it is best once the site and programming is done to insert all my content I have ready and setup the SEO stuff (I am using Yoast premium) offline then upload my WPsite to my host? Or is it best to put int he content and do SEO stuff live on my host?

I ask because I am wondering how important it is for google to see that you are updating content continuously? If it is important wouldn't that mean I should start with zero content once site goes live and put it in slowly?
#locally #remotely #setting #site
  • Profile picture of the author MikeFriedman
    Originally Posted by Paul Montagna View Post

    I ask because I am wondering how important it is for google to see that you are updating content continuously?
    It is not important for rankings at all.

    The only thing that regularly updating a site will have an impact on is how often Google comes back to crawl a site. Google crawls a site like Mashable constantly because there are always new articles going out. Same with sites like CNN.com or any other news site.

    Google comes back to those sites constantly to look for new content.

    But it does not effect rankings.
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    • Profile picture of the author mrjackpowers
      That's incorrect. It does matter. I've seen it literally hundreds of times. Lots of websites get published and immediately abandoned. So, Google cares quite a bit about whether the site is being regularly tended to.
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      • Profile picture of the author MikeFriedman
        Originally Posted by mrjackpowers View Post

        That's incorrect. It does matter. I've seen it literally hundreds of times. Lots of websites get published and immediately abandoned. So, Google cares quite a bit about whether the site is being regularly tended to.
        That is just wrong. There are tons of sites that have been published and never updated since. They have been ranking for very competitive keywords for 10 years.

        Google does not care if a site is updated regularly or not.

        Now, if it is a news site, that is a little different. You cannot run a news site and not be routinely reporting on the news.

        However, if I create a site about the history of Napoleon's Waterloo campaign, there is no need to update it. It happened. It's over. Done.
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  • Profile picture of the author mrjackpowers
    I suggest publishing the content on a schedule. For example, if you have 20 posts, input ALL of them, but set a scheduled date (which you can do from the WordPress content Wizard). Most search Engine spiders will crawl and reindex your site every time new content is added. Releasing one blog per week will mean more attention from the Search Engines, PLUS it will show that you're consistently working on the blog instead of spraying a load of content and letting the site sit unattended.
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    • Profile picture of the author MikeFriedman
      Originally Posted by mrjackpowers View Post

      I suggest publishing the content on a schedule. For example, if you have 20 posts, input ALL of them, but set a scheduled date (which you can do from the WordPress content Wizard). Most search Engine spiders will crawl and reindex your site every time new content is added. Releasing one blog per week will mean more attention from the Search Engines, PLUS it will show that you're consistently working on the blog instead of spraying a load of content and letting the site sit unattended.
      That is just horrible advice.

      If you have a 20 page website, put all 20 pages up and be done with it.

      It makes no sense to drip feed an incomplete website.
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      • Profile picture of the author Paul Montagna
        I feel like both answers are correct, I want to post regularly so they may crawl new stuff on a return visit but in the end content quality is the defining factor. I have seen some sites that are not updated still ranking very high and returning number 1 on hundreds of keywords. So its working out which keywords i want my site to hit or which keywords i want specific pages to hit which seems most important.

        Edit: Might add when is the first time google or a bot will crawl?
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  • Profile picture of the author st0nec0ld
    Updating on a regular basis matters, scheduling posts is advisable too. You can do that Google won't mind it as long as your content is quality and as long as people liked it.
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  • Profile picture of the author yukon
    Banned
    I have 10 year old sites that I never update, still ranking pages.

    Keep in mind Google will only crawl a handful of pages on each visit to your site, they're not crawling an entire site all at once.
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