Time to gain traffic

by 28 replies
32
Hello all,

Last January, I bought a new domain name and started developing an e-commerce site on wordpress/ woo. We put a place holder up and the site took until late November to launch. I hired a company that started in January to set up an inbound/ social campaign and produce content. We also set up a few magnets to get opt ins. I found a company on the Moz recommended list that performed an audit on the site for technical issues to fix and perform link building and CRO. They are also managing my PPC.

All in, I paid the Inbound and SEO/PPC company $80k plus ad spend for the 1st 6 months of this year. I'm really wondering why my site is doing so poorly. The site is still only getting about 40 organic searches a month and less than 10 social. We are producing content and adding links all the time. When should I expect to see some activity other than paid traffic?
#search engine optimization #gain #time #traffic

  • Without seeing the site, there isn't much advice anyone can give you.

    At that kind of spend though, you should be seeing more than 1-2 organic visitors per day, even in really tough niches.

    My guess is that if they were Moz recommended, they are one of those "build great content and you will magically rank" SEOs.

    Hopefully, they are at least doing well on the PPC side.
    • [1] reply
    • Mike,

      I hired a company that does the social and content creation. I hired someone else to do link building and CRO. The audit the Moz recommended company completed uncovered some things which I had to pay someone a few grand to fix, which is aside from the other fees.

      I just checked my analytic account, and 41 organic visitors are all I've gotten in 30 days.

      I don't really want to post the Url on the open forum until my agreement is up very shortly. I was just really curious if it just took a hell of a lot of time to rank a new site.

      As far as their PPC prowess. I ran my own account for 7 years and my results were actually better. I assumed that a professional could kick my ass. These professionals can't, sadly.

      Thank you very much for responding.
      • [2] replies
  • If I am reading that right thats only organic and social without the ad buys. what are they giving you in traffic and actual customers for the ad money? are you profitable with those numbers included

    Hard to evaluate the overall job without all the traffic and conversion numbers.
    • [1] reply
    • Mike,

      I have spent roughly $20k in ad spend..............................I've made a single $1200 sale through the site which actually came from a Craigslist Ad. We have produced some super expensive sales ready leads that don't fit my company model. I'm currently undergoing another 5 figure development upgrade to improve the user experience, but with very little traffic it's hard for this to keep making sense. I understand that this is scarce info, but it's all I have for an open forum. Thanks!!!!
      • [2] replies
  • My heart goes out to you as I have been in a similar situation and would have continued to be so had I not requested a breakdown of where all my budget was going. At the time I struggled to make time and outsourced the work and foolishly thought I'd hired a team of 'Terminator SEO's' but unfortunately they turned out to be anything but...
    • [ 1 ] Thanks
  • That amount of organics sounds like something is seriously wrong. Is your tracking working 100%?
    • [1] reply
    • Hi Jamie,

      I can see my paid and direct traffic quite clearly. It's just that the organic isn't moving.

      Thanks!
  • I hope you dont put all your eggs in 1 basket.

    If you want to see real result, you need to get organic traffic through SEO (onpage/offpage) and optimizing the keywords + speed of your website.

    You might need a SEO expert to optimize easy (long tail) keywords rather than difficult keywords, otherwise you would need years and cost you an arm and a leg in order to get into Search Engines top result.

    If you optimize the SEO you wont need any PPC.

    Another good method which you could put into your consideration is advertise in Affiliate Marketing like peerfly, shareasale, etc, CPA method is better for ecommerce business model.

    Best,

    Xen
    • [ 1 ] Thanks
    • [1] reply
    • No, this was a business idea that I wanted to try. This was an investment and not counted on for my sole income.
  • just try to post on classified about your products and also share the products in product listing site. If you are selling products. You can do social promotion on daily basis.
    • [ 1 ] Thanks
  • In 6 MONTHS any decent SEO agency would have pointed out reason WHY you are performing so badly.

    Transparent or not, if they are just taking money and not telling you what to fix ASAP, find another agency.

    Just 40 visits a month is nothing. I literally get more on under construction sites with no real content just from curious onlookers who see single post mentioning coming soon.

    If after six months you cant fine tune your ads to be profitable, just STOP and do something else. Buy radio commercials, or regular print ads in local paper, or flyers, or just post for free on Craigslist and Kijiji, or whatever is suitable here.

    From what has been said here you are just burning money and continuing to do so without reassessing situation and putting hold on your spending is something you'll just regret.
    • [1] reply
    • Well, they do point out really dumb shi!t like, "You should use this font and not that font." I use an image of my print ads on my specials page because it looks good and you really can't code to get this presentation. In my opinion, these petty little issues don't keep my site from ranking and getting traffic. I use them on the specials pages of my other sites and those sites get traffic and convert really well. Everyone that does not deliver always has a crap excuse of why it's not their fault.
      • [1] reply
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  • Social Media Marketing is best practice if you really want to increase your site/blog traffic in less time period.
    • [2] replies
    • Nobody is looking for this type of business on Facebook or Twitter.
      • [ 1 ] Thanks
    • Social has been the lowest ROI of any marketing I've ever taken part in in over a decade.
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    Time to gain traffic

    Hello all, Last January, I bought a new domain name and started developing an e-commerce site on wordpress/ woo. We put a place holder up and the site took until late November to launch. I hired a company that started in January to set up an inbound/ social campaign and produce content. We also set up a few magnets to get opt ins. I found a company on the Moz recommended list that performed an audit on the site for technical issues to fix and perform link building and CRO. They are also managing my PPC.