The PR is 1.
CPC is $7.92
LSV traffic is 18,100
PR of top four pages on first page of SERP are 1,0,3,0
The incoming links as shown through Firefox SEO plugin are: 162
It's a bit confusing because checking directly with Yahoo the number of incoming links that are from offsite are 146. The total number of incoming links from both the site itself and from outside the site is 203 (according to Yahoo). So SEO plugin doesn't seem very accurate here. Don't know.
Regardless let's assume that it is has incoming links of 162 from outside it's own domain. We don't know the quality of those incoming links (I haven't checked that yet).
The site is a poor quality Adsense site with links to internal pages that have information for each state about the keyword topic. Personally I think the site is a joke (no offense intended to whoever put it up but hey...that's how it comes across to me). Put up solely to get Adsense income with little valuable content.
Now on the surface the PR1 seems beatable to me but I don't know about those incoming links. 162 seems like a lot to me. My guess is that since this is an Adsense site that most of those incoming links are from articles and other such sites put up by the site owner. I can't imagine someone actually linking to the site otherwise since it has almost nothing of value content wise.
The site has the keyword phrase in the title and the domain name.
How would you all analyze this further? What else should I look for? Would you give more weight to the incoming links and their quality or to the PR of only 1?