I have a real estate agent website and I would like to optimize the home page for some low/medium competition keywords with some higher volume searches. I found these keywords using the google adwords keyword planner.
My question is: how many keywords can I optimize (on site SEO) the home page for? The home page would be sort of an agent intro page. I was thinking of coming up with approximately 700-800 words of unique content. A rep from the real estate web design company recommended in their training videos to optimize the home page up to 10 keywords and the inner pages of the website for 1-2 keywords. This doesn't sound right to me as 10 keywords would be way too many to be able to effectively obtain a high ranking for each one of these keywords.
I've done some research and I've read that you have to be careful with keyword density and that you don't use the exact match anchor text all over the content as you might get penalized by google. I believe his strategy used to worked quite well before.
Your feedback would be greatly appreciated. Thank you.