Is there a list for related keywords? For example: business = commercial

2 replies
  • SEO
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I'm trying to get savvy with our homepage H1.

Is there a website which can give us information on related keywords. For example, although we don't mention 'business', we do mention 'commercial' and thus our site will come up in search for the term 'business <x> <x>'.

So in essence, there's little point keywording both 'business' and 'commercial' as to Google they are one in the same keyword.

Thanks
#business #commercial #keywords #list #related
  • Profile picture of the author eluminousva
    First thing 'business' and 'commercial' to Google are not in the same keyword. You get different results for these two keywords. If you don't use both these keywords you are loosing to competitors who are using both these keywords i.e you wont rank at all for the word you haven't used.
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    • Profile picture of the author Tony Marriott
      you wont rank at all for the word you haven't used.
      Not true. Google's systems are able to 'understand' the context of your web pages (to some degree). In many cases pages will rank for words NOT used on the text. It's quite probable that a page talking about "fixing a broken water pipe" will return in a search like "How do plumbers repair leaks". If google thinks that page will answer the searchers question then it will appear in the search results.

      HOW?

      Keywords are not the only SEO scoring features of a web page.

      What anchor texts are pointing (links) to the site?
      How many people (percentage of searchers) clicked that search results?
      How long did they stay on the page?
      Where did they go after they left the page?

      All these things tell Google what is best to present to a users search question.

      You are correct though
      'business' and 'commercial' to Google are not in the same keyword.
      They may be related searches or semantically related keywords but they are different.

      In fact having both of these words (and others) on your page probably allows Google to understand more about your content's 'context or meaning' and eventually improve ranking for a wider range of search queries.

      So in essence, there's little point keywording both 'business' and 'commercial' as to Google they are one in the same keyword.
      Not sure exactly what you mean by 'keywording' but pretty sure that statement is wrong in all senses. Traditionally people do target one main keyword per page but use semantically/related keywords within the text. However there is a broad line that can relate one keyword to the other. So how close you need to stay 'related' may vary considerably.

      Just as a final point. I wouldn't consider either business or commercial as keywords. They are simply too broad/generic.
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