An important seo question- does the most important keyword have to be the first word/words in the title?
The reason I ask is because the items I sell are brands and almost all my listings start the title with "licensed" or "official licensed" (to emphasize the authenticity of my items) instead of putting the important keyword, like nike backpack, at the beginning of the title.
How important is it for SEO? Super important, somewhat important or not that important? Is it recommended that I go over all the titles of the listings which began with licensed or official licensed and replace them with the important keywords first?