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it come down to keywords.

First if your website is dog trainingobedienceforwomenlivinginnewyork.com
and you search for the term "dog training obedience for women living in newyork"
you can outrank a website that has 3564 backlinks which have the anchor text "cat training" and have some dog related information on their site

Second, most people when getting backlinks play the number game and get tons of backlinks without anchor text at all; or anchor text like "Click Here" "Find more information at this address"

I know 2 webmasters that have tons of backlinks and make peanuts with their websites.
The extreme being 45,000+ backlinks and making 500$ a month for a huge websites.


in fact with a good linking plan you can outperform sites that have more links than you

to come down to the examples of trainingobedienceforwomenlivinginnewyork.com with a linking campaign using LSI keywords you can outperform established websites(high PR) with some 20 links

my 22cents
Anna

tricks by those who wear hats, typically in the color of black. backlinks can be hidden if you really know what you are doing.

LSI = Latent Semantic Indexing. Its a natural way of speech. Its originas are nothign to do with search but based around linguistincs. Because Google are acdemics, they have incorporated this into their alogorithm. In a nutshell its the natural way in which you use keywords in a sentence etc.

Hi CatherineAKACeeCee,

If you study the SERPs you will quickly come to the realization that Google doesn't rank pages based on the number of backlinks. Google ranks pages based on relevance. Backlinks are important, not based on the number of backlinks, but for how they influence your page's relevancy score.

A few really well place backlinks can be worth more than thousands of low quality backlinks.

I think everything has really been covered above but one other thing to consider is that all backlinks are not created equal. There are a lot of backlinks that will bring you no value at all.

I really don't know. But if you're question is how can a lower backlinks lower than 364 can have a higher rank. Ranking is not based on backlinks but is based on quality backlinks which means even if you have tons of backlink but none of it have a quality link.

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