How to Use Schema Markup for SEO?

Hi,

May be you have noticed that when you are searching something in Google, websites are represented differently, some of them have just a name and a short description, but some of them show you ratings, categories, reviews, etc.
Schema markup is needed for search engines to better represent your website in search results. For example, you can use different markup categories, including articles, news, offers and it will be represented correspondingly in search results.
It is a great tool to share your website on Social media too. You can use the Image you want, description you want, author, etc.

Schema.org (often called Schema) is a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs.

Code Sample

<div itemscope itemtype="https://schema.org/Book">
<span itemprop="name"> Inbound Marketing and SEO: Insights from the Moz Blog</span>
<span itemprop="author">Rand Fishkin</span>
</div>

What is Schema.org Structured Data?

Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.

Schema markup is code, or microdata, that are placed on a website to help search engines provide more relevant and useful results to users. Micro data includes hints that help search engines categorize and interpret information that you want to highlight, and then present it in rich snippet form. Content on the website gets indexed & returns back to search results. Websites with markup rank in an average of four positions higher in the SERPs than those without schema markup.

Thank you so much for sharing useful information with me.
This is going to help me a lot.

it is specific vocabulary tags and set of code which you can add in your HTML, schema provides information about your content to search engines for understanding your site better so it can put informative best results for users possible at this time.schema improves the manner your page display in SERP.

an example of schema markup is below:

(!) <div itemscope itemtype="https://schema.org/Blog">
<span itemprop="name"> the onpage SEO activity</span>
<span itemprop="author">Abcd</span>
</div>
the first search result above contains both a star rating and a publication date. Both of these can be added using Schema.
The second example does not have rich snippets and instead displays either the meta description or other information chosen by Google. To get the review rich snippet, you would use the following code:

(!!) <div itemprop="aggregateRating" itemscope itemtype="https://schema.org/AggregateRating">
<span itemprop="ratingValue">[Aggregate rating given]</span> stars -
<span itemprop="reviewCount">[Number of reviews]</span> reviews
</div>

Schema markup can help increase search engines understanding of your site's content, as well as enhance search visibility via rich snippets, which can indirectly impact search rankings. It can be used in many forms like -
Organization, WebSite, Event and many more...

Now, let's talk about how to use schema markup. Your goal is to rank better, look better, and do better in the SERPs and in front of users.
Schema markup will help you. With your website in hand, follow these steps.
1. Go to Google's Structured Data Markup Helper
2. Select the type of data that you plan to markup
3. Paste in the URL of the page or article that you want to markup
4. Highlight and select the type of elements to be marked up
5. Continue adding markup items
6. Create the HTML
7. Add schema markup to your web page
8. Use the Structured Data Testing Tool to find out what your page will look like with the added markup

In Google Webmaster tools you can designate the type of content, but I think it's much easier just to use Wordpress and a plugin, and then fill in the fields.

Schema MarkUp is specially designed more on the audience because of the added features that consist of the stars rating and reviews in which reflects your site page reputation from the satisfied users.

Hi,
Schema markup, found at Schema.org, is a form of microdata. Once added to a web page, it creates an enhanced description (commonly known as a rich snippet), which appears in search results.

There is no evidence that microdata has a direct affect on organic search rankings.
Nonetheless, rich snippets do make your web pages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates.
According to a study by acmque, less than one-third of Google's search results include a rich snippet with Schema.org markup. This exposes a huge opportunity for the rest. Very few things in SEO, today, can move the dial quickly.

IF you are using wordpress, you need to install J-son plugin for schema.

Schema markup is code, or microdata, that are placed on a website to help search engines provide more relevant and useful results to users.

hi ,

Schema tells the search engines what your data means, not just what it says. The content on your website gets indexed and returned in search results.

But with schema markup, some of that content gets indexed and returned in a different way.