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Keywords Cannibalization - Different Blog Articles related to a page topic

by Zaw
2 replies
  • SEO
    • |
Hi everyone,

I have a question in regards to blog articles and long tail keywords variation. I usually create landing pages for the services of my business and create related topics for my blog with long tail keywords (tips, best practice, etc.). However, by using this method, I am a bit worried about the ranking of the different pages/blog posts.

Here is an example

The keyword in this example is "office design". I tracked it with Serplab.
Then I created a blog post with a related topic 'office interior design tips'. Unfortunately, when looking at the ranking, the previous page (office-design) is not ranking anymore for this keywords and instead, the blog post office-interior-design-tips took his place. It moved from position 11 to 29 only because I created a blog post related to the topic.

Therefore, what happened to the previous page? does it stop to rank for this keywords once there is another blog post that is related to it? How can we avoid this fluctuation of ranking due to cannibalization? One can assume that by creating relevant content related to this topic, it should rank higher no?

Thanks in advance for your answers.
#articles #blog #cannibalization #keywords #page #related #topic
  • Profile picture of the author Benjamin Ehinger
    Relevant content will rank, but it has to be done right. Instead of going from a page about "office design" to a blog post about "office interior design tips" and trying to rank the page, you need to not try to use these variations as the topic of your blog post for a few reasons.

    First, if you're focused on keywords readers won't care so much for your content because it won't seem so natural. I know, someone might tell you this isn't true, but it is and readers are smarter than we like to give them credit for.

    Second, why compete with your pages? Your page should be targeting the "Office Design" keyword and the "Office Interior Design" keyword and even the "Office Interior Design Tips" keyword. These are all similar enough to be targeted on one page, if done correctly.

    Third, it's better to create blogs about office design that don't target that as a keyword. Then, when you mention "office design" or another keyword for the page (NATURALLY) in the content, you can link to the page on your website.

    Finally, if you're blog post is more natural content, longer, was shared on social media enough, linked to by others or had some other SEO trigger, it would make sense that it outranks your page.

    Hope this helps!
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  • Profile picture of the author KylieSweet
    Originally Posted by Zaw View Post

    when looking at the ranking, the previous page (office-design) is not ranking anymore for this keywords and instead, the blog post office-interior-design-tips took his place. It moved from position 11 to 29 only because I created a blog post related to the topic. Does it stop to rank for this keywords once there is another blog post that is related to it? How can we avoid this fluctuation of ranking due to cannibalization?
    Usually the newly created blog post really ranks well temporarily and it is normal in search results. However, the previous page didn't stop to rank as the fluctuation occurs Google will consider that page in another position in results whether if it is decrease, increase, or retain in rankings.
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