What is difference between SEO and SEM?

32 replies
  • SEO
  • |
Hi my friends.
Can you tell me What is difference between SEO and SEM?
#difference #sem #seo
  • Profile picture of the author Naseem Kaloo
    Banned
    SEO is a subset of SEM. SEM is exclusively referred as paid search and SEO is referred as organic search. The key difference between them can be understood as:
    SEO is the process of gaining traffic through free, editorial, organic or natural search results on search engines while SEM is the process of gaining traffic by purchasing ads on Search Engines.
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  • Profile picture of the author techellie
    The difference between SEO and SEM is that search engine optimization is part of search engine marketing or search marketing because it is widely known both goals increase the visibility in search engines.

    SEO is about optimising your website to get better rankings in search results, while SEM is beyond SEO, it includes other methods that you can get from more search engine visitors like PPC ads.
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  • SEO is optimizing website for search engines so that websites appear in search results for given keywords and SEM is paid marketing which uses search engines as marketing platforms based on pay per click.
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  • Profile picture of the author redbui
    SEO: stands for Search Engine Optimization - Search engine optimization by optimizing Onpage and offpage aims to bring your website to the highest ranking on the natural result area of ​​Search engine like Google, Yahoo. Bing. The goal of SEO is to put your site on the top of the search results by specific keyword (keywword). For example, an SEO services company wants the keywords "SEO services, cheap SEO services, SEO services, TOP 10 google.com, they need to do SEO to TOP with words lock that.

    + SEM: SEM = SEO + ADWORDS + LBS + VSM. As such, SEM is a broader concept and includes SEO in it. In other words, SEO is a branch of SEM. SEM is the synthesis of various marketing methods aimed at helping your website stand as you would like in internet search results.
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  • Profile picture of the author vickyciky
    SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing.SEO provides organic traffic to a websites with the help of search engines while SEM involves the use of Google adwords and other paid channels Of advertising.
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  • Profile picture of the author ajha
    SEO is the process of optimizing site for the purpose of getting better rankings and more traffic from search engines whereas SEM is the process with a goal of getting more visibility in search engines by PAID traffic....
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  • Profile picture of the author Martin smith
    SEO stands for search engine optimization and SEM stands for search engine marketing,SEO is the process for getting traffic to our websites from search engines like Google, Yahoo, and Bing..etc
    SEM involves in the process of getting more visibility in search engines by advertisements,CPC and PPC..it is like paid traffic
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  • Profile picture of the author sksharma
    SEO- Search Engine Optimization. It is the process to increase the organic traffic to your website and to rank higher on SERPs. Simply means it helps in ranking without investing any money.
    SEM- Search Engine Marketing. It is also the process to increase the huge traffic to your website but by paid promotions. By using Paid ads, PPC etc.
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  • Profile picture of the author chrisniel
    SEM - Search Engine Marketing
    can be done PAID and Organic way

    SEO - Search Engine Optimization
    can be done Organic way
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  • Profile picture of the author sohel24bd
    SEO is unpaid process if you do your own SEO. On the other hand, SEM is a paid process which is used to get huge traffic to your webpage.
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  • Profile picture of the author singhgeeta
    The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

    SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.
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  • SEO is stand for search engine optimization it is a process to get more traffic to our websites by different search engine in oraganic way while SEM stand for search engine marketing to get traffic in oraganic way and by paid both.
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  • Profile picture of the author cogniter
    Hello,

    SEO and SEM both are different strategies in Internet marketing.


    SEO (Search Engine Optimization):- It is the process to gain traffic without investing any amount where you can do off page task like social bookmarking, article sharing, forums submission, classified submission, question & answering etc. These are some major off page task using in SEO. Search Engine Optimization process will takes time to gain ranking on a search engine.

    SEM (Search Engine Marketing):-
    This strategy is slightly different from SEO. In search engine marketing you have to invest particular amount in paid website to gain traffic. Some of paid marketing websites are Facebook, Google AdWords, and Linkedin etc.
    In this process, your website gains visitors very easily without doing any effort like SEO. This process is faster and reliable because you get those type visitors from these websites who are interested in your services.



    Regards
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  • Profile picture of the author deeps
    Basic difference is SEO is free and useful for long-term benefits and SEM is paid, only for instant traffic or results.
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  • Profile picture of the author AmarInfotech
    SEO & SEM both come under the section of Digital Marketing Activities. Digitial Marketing refers to all the measures that are taken for the marketing of a particular product or service online.

    [1.] SEO: SEO is a technique to improve the visibility of your website by using organic search results. It is one of the most popular methods of Digital Marketing to increase the traffic & there by improving the revenue of the company. There are two ways of doing an SEO, White Hat & Black Hat.

    [2.] SEM: Search Engine Marketing (SEM) is the process of promoting your product online by using the paid advertisement that shows on the top of the search engine to drive more traffic.
    Signature

    AmarInfotech is an iPhone application development company in India which allows mobile app development for the global clients.

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  • Profile picture of the author Digitalkora
    SEO is nothing but organic search and SEM is nothing but paid search. In detail seo is the process of getting any web site in the first page of the search engine organically and sem is all about purchasing ads in the search engines
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  • Profile picture of the author Rina Talwar
    SEO - stand for Search Engine Optimization : With the help of SEO we can get organic or unpaid traffic from search engines like Google, Yahoo, Bing etc.

    SEM - stand for search engine marketing : With the help of SEM we can get inorganic or paid traffic form search engines Google, Yahoo, Bing etc.

    Both SEO & SEM technique is used to generate online traffic, In simple words if traffic come form search engine without any investment is know as search engine optimization (SEO) and if traffic comes from search engines with investment know as search engine marketing (SEM).
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  • Profile picture of the author AshtonAsh
    Well basically, Search Engine Optimization helps to rank your website higher in the search (Google, Bing etc), when Social Media Optimization makes the communication between your business and the client easier. This is the main difference. SEO is a work related to the website directly, while SEM is all about social platforms.
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  • Profile picture of the author Tommy91
    In the Internet Marketing model, SEM will have the task of attracting customers directly. You can imagine SEM including SEO and PPC.

    SEO is a site optimized for ranking in Google's Top Resulting (# 1 results page), conversion rates will be high even though businesses do not pay a premium. Users tend to click on regular results, not ads (PPC). Website appears on the top, ie optimizing SEO, will have relatively good content, apply SEO techniques well.
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  • Profile picture of the author manivel
    SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO.

    SEM involves other methods that can get you more search engine visitors like PPC advertising
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  • Profile picture of the author deepak2
    In a simple way sem is paid services, its results instantly. but seo is not paid service or it is a long term process.
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  • Profile picture of the author jacobjohn
    Search engine optimization (SEO) is the process of getting traffics free, organic, editorial or natural search results on search engine.
    Search engine marketing (SEM) is the process of gaining website traffics by purchasing ads on search engines.
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  • Profile picture of the author vickyciky
    SEO

    SEO is re-modeling the content of your website to fit specific keywords which are there for you to rank for. These keywords are usually specifically researched by an SEO company, to fit in line with your website and what it aims to make so that you are competing in an area which you can not only draw great business from but potentially grow in the future.

    EM

    SEM is using the Search Engines but in a different way. With SEM, you do not have to re-write your website to make it fit with SEO practices and the like, you use the spaces on the different Search Engines to make sure that you appear as a favored advertisement for the keywords chosen.
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  • Profile picture of the author vaibhavi5
    SEO is the simply subset of the Search Engine Marketing. SEO is the process to obtain more organic visitors to website and get higher ranking. SEM benefits to obtain free as well as paid traffic to website and also increase ranking in SERPs.
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  • Profile picture of the author Ethan Root
    SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines.
    All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with Paid search ads.
    Where As SEM
    SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines."Search Engine Marketing" was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities.
    Below are some of the most common terms also used to refer to SEM activities:

    Paid search ads
    Paid search advertising
    PPC (pay-per-click) *
    PPC (pay-per-call) - some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
    CPC (cost-per-click) *
    CPM (cost-per-thousand impressions) *
    Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
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  • Profile picture of the author efusionworld1
    Both SEO & SEM are performed to increase the visibility of the website in search results. SEO is an organic way of generating backlinks to the website & SEM is the process performed to promote the business in the search engine using paid marketing in order to reach the targeted customers.
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  • Profile picture of the author Ahsan21
    search engine optimization are using for free organic traffic for your website,this is use for long term strategies or long term organic results,its totally free working.

    while

    search engine marketing are use for short terms strategies, it use only promote website for few months,because its totally paid marketing.

    so that's why, if you paid for your website your will be top rank, but if you stop paying for advertisement you will be down ..i hope you got my point which i define..
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  • Profile picture of the author khalifa lootah
    SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines.
    SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic

    Reliance IT Qatar
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  • Profile picture of the author bangthetable
    Search Engine Marketing is a broader term than Search Engine Optimization. Where SEO aims to provide better organic search results to the users, SEM uses the search engines to advertise your website or business to your targeted audience or customers and send a more targeted traffic to your Web site.
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  • Profile picture of the author patadeperro
    Originally Posted by canhck2k3 View Post

    Hi my friends.
    Can you tell me What is difference between SEO and SEM?
    Why do people keep spamming the forum with this questions when they can simply use google?
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  • Profile picture of the author Castor Troy1
    SEO is about ranking a site with search engine, and SEM is bigger than seo and here you can get more visitors for your website and for ppc advertising.
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  • Profile picture of the author imarketers
    the basic difference between seo and sem is that seo is search engine optimization and sem is paid advertisement
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