How to perform SEO audit?

by Sunil Joseph 6 replies
Hi,
I am new to the world of SEO and digital marketing. I recently was given a task to perform SEO audit for my company's website. I have never done an SEO audit before and hence I don't know where I should start? Can anyone help guide me as to where I should begin and what is the exact process as well as the tools I would require to carry out an audit?
#search engine optimization #audit #perform #seo
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  • Profile picture of the author swiminsoda
    You can sign up for a free trial for any one of these:
    Woorank, SEOPtimer or mysiteauditor.

    It will generate a report for you to check for errors or improvements to the general 'physical health' of your website.
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  • Profile picture of the author AmarInfotech
    SEO audits are critical to understanding your web sites health, you can do website audit manually and with the help of tools
    you have to check below listed things for seo audit.
    (1) firstly you have to check web site design and speed responsively or not and mobile friendly or not
    (2) meta Tags, Heading Tags, Google Page Rank, alexa rank, How Much Visitor Traffic Comes On?, Page Sessions, Page Views, Bounce Rate.
    (3) Is the website secured?
    (4) Crawling Errors, Indexing Issues, Security Issues, XML and HTML Sitemap Generated and Submitted Or Not?
    (5) video and image optimized correctly or not?
    (6) check the position of like, share, retweets, view on social media platforms
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    AmarInfotech is an iPhone application development company in India which allows mobile app development for the global clients.

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  • Profile picture of the author Nancy Verdi
    There are lots of tools for checking website health; like, Google Analytics, Google Webmaster Tools, Ahrefs, Copyscape, Reverse IP Lookup, GTmetrix; etc.
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  • Profile picture of the author techellie
    Follow the all steps it's very easy to use and help full for you.

    Step 1: Start A Website Crawl
    Step 2: Check That Only 1 Version Of The Site Is Browseable
    Step 3: Manually Check Home Page SEO
    Step 4: Analyse The Crawl Report
    Step 5: Check Content Is Unique
    Step 6: Run Some Tests On Google
    Step 7: Analyse Search Traffic
    Step 8: Gather Data From Google Search Console
    Step 9: Check The "Curve"
    Step 10: Find Pages Ranking in Positions 5-10 for High Volume Keywords
    Step 11: Analyse Backlink Profile
    Step 12: Identify Any Penalties
    Step 13: Check Out Site Speed
    Step 14: Test Structured Data
    Step 15: Find "Content Gaps"
    Step 16: Conduct a Full Content Audit

    There are so many tools to check website helth like Title Tag Pixel Width Checker, Barracuda Panguin Tool, Copyscape, Beam Us Up, Ahrefs, Google Search Console, Google Analytics etc

    Hope this help you
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  • Profile picture of the author Melvinjacobh
    There are lot of online tools available in order to perform SEO audit. Still if you found yourself confusing you can better outsource it to virtual assistant companies in India at an affordable cost.
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  • Profile picture of the author vinojrrw
    Don't forget you have to perform audit for each product/ service pages for target keywords. SEO is all about bring visitors targeting their search phrase. Thus targeting keywords is the key point
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