SEO effects when changing site (URLs and platform)

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  • SEO
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Hello people,

A client (E-com store) has to change his site's design (going from code only to Prestashop or Wordpress). The site already has organic traffic and ranks for a lot of keywords in positions 1-3.

My question is: when changing the site's design and urls, what measures do I need to take in order to minimize the negative ranking effects that this action will have on the new website?

Thank you in advance!
#changing #effects #platform #seo #site #urls
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