I have a website circuitstoday.com. It is showing some weird variations in SERPs. To explain given below are two cases.
1st case: It ranks for the keyword 'electronic projects' at position 12 in Google.com but doesn't rank in top 100 for a slight variation which is 'electronics projects'. Don't you think it is strange?
2nd case: For the keyword 'digital to analog converter' it ranks in position 4 in google.co.in but only at 58 in google.com
Both the above cases are just examples, the same happens for a number of other keywords as well.
I did a lot of research but couldn't find any reason as to why this is happening. Any suggestions are appreciated.
- Link profile - it has tons of backlinks most coming from .com websites
- Geographic targeting in Google web master tools is not enabled.