This is their primary domain for the promoting the community and selling the land. They have the most personal investment and potential revenue in this project
This domain will be for selling friends property for a commission, AND their own property: domain 02 will link back to the property pages for domain 01.
Both sites need to have blogs to boost their rankings for target keywords.
So the obvious issues with this strategy revolve around the fact that the two sites have similar subject matters - and are targeting a similar keyword space.
1) It's twice the work. As far as that goes its fine for me, because they're hiring me to plan and do most of the technical and content work for both sites ... however ...
2) Since the sites are targeting a similar keyword space, they are in danger of competing against each other - hence diluting the ranking power between the two sites ... and ...
3) If we want to reuse content between the two sites - how do we do that without getting a duplicate content penalty and tanking the rankings for both sites? Thanks