What's best for seo, have my shopify site on its own domain or on a subdomain?

by bleu 14 replies
Is it better to have a shopify store be on its own domain or is it better/the same to put it on a sub domain of an existing site?

thanks!
#search engine optimization #domain #seo #shopify #site #subdomain
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  • Profile picture of the author paulgl
    Any other, of course you would want it on its own website...

    But in this case, it does not matter.

    It's like asking, should I flush my wallet down the toilet, or burn it in the fireplace...

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author bleu
      So putting a Shopify store on it's own domain and putting it on a subdomain is throwing money away either way?

      Not sure what your saying, lot's of people make money with Shopify...
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    • Profile picture of the author DABK
      Nah, burning it in the fireplace produces beautiful flames you can admire for a while while having peaceful and/or deep thougths!

      Originally Posted by paulgl View Post


      It's like asking, should I flush my wallet down the toilet, or burn it in the fireplace...

      Paul
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      • Profile picture of the author bleu
        who has a wallet small enough to fit down the toilet anyway? haha
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  • Profile picture of the author alichaus
    When you doing SEO of Shopify website then I will prefer my OWN domain.
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    Ali Chaus,
    Digital Marketer, Online Instructor and E-Commerce Expert.

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    • Profile picture of the author bleu
      Thank you. Yes, of course it would be on my OWN domain, I was just wondering if it made a difference if I put it on a subdomain of my existing site or would it be better to buy a new domain name just for the shop, then I would have two sites.

      I was wondering about things like analytics and how that would work on a subdomain since I've never used it before...stuff like that.

      I think I'm going to end up with two sites.
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      • Profile picture of the author Mike Anthony
        Originally Posted by bleu View Post

        or would it be better to buy a new domain name just for the shop, then I would have two sites.
        I think I'm going to end up with two sites.
        Don't do this - a sub domain is different than getting a new domain. You will be really reducing the strength of your internal link flow by linking out to your store on a new domain. Link "juice" with Google degrades more linking to another domain rather than flowing to internal pages on the same domain.

        Plus customers who notice the change in domains will be suspicious that they have been redirected to an illegitimate site - which often results in lost sales.
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        • Profile picture of the author bleu
          what about analytics? someone else has told me that google analytics is difficult to get to work correctly on a subdomain - also isn't a subdomain treated the same as a separate domain anyway?
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          • Profile picture of the author Mike Anthony
            Originally Posted by bleu View Post

            what about analytics? someone else has told me that google analytics is difficult to get to work correctly on a subdomain - also isn't a subdomain treated the same as a separate domain anyway?
            why not just put the store in (or direct to) a sub folder? Is it running on its own server?

            eg Mysite.com/store
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            • Profile picture of the author bleu
              that's what I wanted to do but they said no (shopify) I guess for some reason you can only run it from its own domain or on a subdomain
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  • Profile picture of the author michaelkoehler92
    Doesnt matters if you cannot make sales.
    But its best to have a specific domain linked to your store to give a good feel to the users.
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  • Profile picture of the author Zotek11
    Having own domain than subdomain is better bet. Google prefers having own domain. The chances are increased of ranking o the first page.
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  • Profile picture of the author dave_hermansen
    Mike, once again, is absolutely right. It DOES matter if your existing domain has any power and authority. Putting it in a folder (subdirectory) will help it rank better if the main domain already ranks reasonably well. Subdomains are treated as completely separate websites, so no authority passes from one to the other.

    Shopify is not the only eCommerce platform. It has its limitations and this is definitely one of many. If you do a search for "website store in subfolder" you will find various platforms where this is possible.
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    • Profile picture of the author bleu
      thanks guys, I guess I'll have to put it on it's own domain then, I'm already in a shopify class and started with the free trial of shopify so I don't want to start all over with another platform

      it will never be absolutely perfect, I'll just dive in and succeed or crash and burn...if I fail there's always vodka...
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