SEO for Real Estate Brokers and Agents

if you are fearful of going up against the big names in real estate you have to do great and indirect keyword research. I am not sure who you are referring to as your "contact" but you as the SEO should probably take that tasks off their hands.

They're not that hard to beat, Zillow... They're harder to beat continuously... they keep at it.

Yelp's the hardest... Then zillow... Redfin, Caldwelbanker, homesby marco, angie's list and bbb, they're pretty easy.

Your main concern, though, should be:
there's 3 ads a the top for most of these searches, then the 3 pack... Being in the 3 pack gets you a lot.

On the good side of things, if you end up being right after the ads, the 3 pack, the 2 zillow pages and 1 more, you still get 2-5 calls a month if you're in one of the large cities for the main keywords... aka... condos for sale in Milwaukee...

You move up one spot, you get 2-5 calls a week...

Smaller cities... Depends on how small... You might get none...

To make it clearer: to me, big cities get 150 searches a month for the main keywords... In your case, those would be homes for sale in x, condos for sale in x.

What yelp and zillow do to get a lot of traffic, they go for
condos for sale in x, condos for sale in x/neighborhood #1, condos for sale in x/neighborhood number 2... Then, condos for sale in x/zip code of neighborhood #1; condos for sale in x/zip code of neighborhood #2, and so on.

And, of course, they do the same for townhouses, homes, real estate, real estate agents, realtors, real estate companies, properties. Massive!

You should study them, do the same, and, since you are a local business... Google's going to give you a bit of bump... Well, that's what I call it.. Because Google seems to trust / like local businesses in local results.

I personally believe, it should be a combination of SEO and Social Media - if your client wants to focus on long term goals to generate leads online.

Let me know if you have any questions in this regard, I will be happy to help.

Sincerely,
Steve

Hi there,

I'm new here but I wanted to jump in as this is the market I've worked in my whole career. I have seen success building a "micro-site" for the client - basically a small (as in ~5 pages) website in Wordpress that is very content rich and has excellent on-page SEO. This site would target a specific audience (e.g. university students, parents with elementary school aged kids, first time home buyers, etc) and the whole site is catered to their expectations and experience. This means it will naturally be rich in LSI keywords, but of course you will want to do keyword research as well. Make sure the site has great load time, and impeccable on-page SEO. I have seen this get a client to Page 1 for some of their longer tail (4-6 word) keywords, and on Page 2 for shorter target keywords.

Once the site launched they didn't want to do any link building and really haven't done much with the site since launch, but it ranks WAY ahead of the relevant pages on their general website, even though that site has way more backlinks. If they had done (or do in the future) link-building I'm confident they could be on Page 1 for way more keywords.

I think that strategy could work really well for you if you are representing a broker who caters to a particular niche, e.g. parents looking to move into a good school district, condo buyers who want to live in a hip area, etc.

Just my 2 cents on something I've seen work well. Hope it helps.

Thanks a lot hope it helps me in my real estate business.