I basically don't know much about this stuff, I just watched a couple of videos on Youtube, and I am familiar with the google keyword planner tool. That's it. That said, being a software engineer, I will want to automate this process for my self.
So, my question is:
When selecting keywords, my goal should be to look for keywords with the highest Estimated Impressions & Clicks and the lowest Competition?
Is this it? Is the principle really this simple?