I just dont get it!!!

by 16 replies
18
I have three campaigns running right now on adwords. I have gotten about 200 clicks and only two leads. Why is my conversion so low? The creative is good. I am giving a very clear call to action. I just dont understand why the conversion is so low. Anyone that thinks they can help please let me know. I am going to post one of the sites. The is for a mortgage campaign in the state of New Jersey. Get NJ Loans. Take a look and let me know what you think.

Thanks
#search engine optimization
  • You asked visitors to complete a webform and you'll get back to
    them. Where is the webform on the page? I didn't see a form
    to fill out right there as you asked.

    Ben
    • [1] reply
    • Hi sydnj,

      You landing page needs a radical redesign. Here are a few things that you should consider to improve conversions.
      • Reduce the size of you logo, it's way too big
      • Remove the navigation menu
      • Switch from a two colum to a single column layout
      • Use your layout to help control the eye path so you maintain a consitant presentation to each reader.
      • Write a great headline that is consistant with your advertising message.
      • Make your headline the most prominent element.
      • Write a sub headline that draws the reader into the first paragraph.
      • Engage your readers in a conversational style.
      • Tell them the problem your offer will solve (be vey clear).
      • Tell them how you will solve their problem.
      • Tell them why they should select your offer over other options.
      • Tell them what they get (your offer) when they fill out your offer form.
      • Add a short testimonial near the offer form.
      • Add credibility symbols near the form. (guarantees, credentials, industry memberships...)

      Over all I would say that your offer, as presented, is vague and therefore lacks credibility. How do I know exactly what it is that I get when I complete your offer form?

      You should try a few radically different designs to see which converts better. After you have the best overall design, you should then begin testing small changes to your key elements to see if you can get additional improvements. Over a period of months you should be able to see continuous improvements through constant testing.
      • [1] reply
  • Your landing page did not attact people enough.
    I'm not sure whether you're promoting some CPA offer.

    If you promoting CPA offer.. I suggest you to
    create you own landing page..
    telling the visitor and encourge them to optin.

    Use nice stories.. or review
  • One sale in 100 seems to be typical for many. However, I agree with Don. Your page needs a radical redesign.

    The first thing that stood out was the logo. Blinding in fact. Who cares about a logo, except the business owner?

    You need a great headline.

    I see Interested? Start Here on the right. Interested in what? I have yet to read what you are offering.

    You've got to show why it's better with you. You know there's thousands of others out there offering loans. You've got to stand out. If you don't grab them by the bolls, you've lost them to a competitor and whatever the click cost you.
    • [1] reply
    • Hi Lucid,

      I agree that 1% is a typical conversion rate for affiliate marketing sales, but this appears to be a lead generation landing page. It should be at least 10%, or more, to be within a respectable conversion range for this type of offer.
  • I agree with what Don has said, the landing page is VERy poor, even more than the logos, forms etc, it just doesn't look credible. You need to invite people to fill out the form. I certainly wouldnt trust anyone with my zip/post code with a site that look slike that. It may be worth also putting in some credentials of who you are in the landing page.

    The actual text screams the word 'desperation', its way to big and it needs to be reduced to something that most people are used to.

    Sorry for the critiscms but unless these drastic changes are made I doubt you'll get any leads at all.

    Good luck!
  • create a landing Page
    • [1] reply
    • I thank all of you. This is the reason I asked. I dont want to keep spending money on things that are not going to convert. The page is a landing page and I am using it to generate leads so it's not a cpa offer. Although I did assume that a fancier landing page with more information would convert better. There is a pretty clear call to action and we are telling you that you are on your way to getting a great rate. Is there any way some could give post a landing page that would accomplish all of this. I would like to see what I am missing. We wanted to do something different so it did not look like the typical landing page but I guess that makes more sense. My conversion rate is very low! We have developed quite a few landing pages but I guess we need to work them more. Again maybe it is just something my eye does not catch as I felt it looked good. I do appreciate all of your imput. Please save me some money... Adwords is crushing me!
      • [1] reply
  • All you folks who are critizing the landing please.....let's see how your landing looks like or give me an example of one that YOU think will do well.
    • [1] reply
    • I will be willing to show all of my landing pages if anyone wants. I like and respect opinions. Again would love to see some examples of what you guys think would have better conversions.


      Thanks

      SYD

      getnjloans.com

      This is what started this...

      Let me know what you think as I am going to make some updates.

      Thanks again guys!
Join the discussion

Next Topics on Trending Feed

  • 18

    I just dont get it!!!

    I have three campaigns running right now on adwords. I have gotten about 200 clicks and only two leads. Why is my conversion so low? The creative is good. I am giving a very clear call to action. I just dont understand why the conversion is so low. Anyone that thinks they can help please let me know. I am going to post one of the sites. The is for a mortgage campaign in the state of New Jersey. Get NJ Loans. Take a look and let me know what you think. Thanks