HELP! Do search engines break up phrases?
- SEO |
This is a question for the SEO pros...
When someone types in a keyword phrase, does the search engine try to match it with pages that have that exact word order, or do they break up the phrase and return those results?
Example...
If they search for purple whales (not "purple whales"), and your website is the only one that says purple whales, but there are millions of sites that say whales, and somewhere else on the page says purple, will yours be at the top?
Obviously yours would be at the top if they typed in "purple whales", but no one really searches with quotes.
I'm asking this to decide if there is a keyword with...
- millions of competing sites without quotes
- less than 10 sites with quotes
...is that a worthwhile keyword, or not? Will it trump the millions of sites who don't use that exact word order?
All responses are appreciated; thank you for your time!
When someone types in a keyword phrase, does the search engine try to match it with pages that have that exact word order, or do they break up the phrase and return those results?
Example...
If they search for purple whales (not "purple whales"), and your website is the only one that says purple whales, but there are millions of sites that say whales, and somewhere else on the page says purple, will yours be at the top?
Obviously yours would be at the top if they typed in "purple whales", but no one really searches with quotes.
I'm asking this to decide if there is a keyword with...
- millions of competing sites without quotes
- less than 10 sites with quotes
...is that a worthwhile keyword, or not? Will it trump the millions of sites who don't use that exact word order?
All responses are appreciated; thank you for your time!
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