Has anyone had any major increase using AMP?

by Matt Tomkin 2 replies
Has anyone on here had a major increase in traffic after adding AMP functionality to their site? I have a number of good articles (In my opinion) on my site and just wondering whether its worth the time invested in adding AMP.
#search engine optimization #amp #increase #major
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  • Profile picture of the author MikeFriedman
    Originally Posted by Matt Tomkin View Post

    Has anyone on here had a major increase in traffic after adding AMP functionality to their site? I have a number of good articles (In my opinion) on my site and just wondering whether its worth the time invested in adding AMP.
    Just to test this, I've added AMP pages to 3 of my sites. I made these changes about 4 months ago. I have noticed zero impact from it in rankings on mobile or desktop search.

    I'm also monitoring 4 other sites that I know added AMP pages in January and February. I don't have access to their analytics, but I am monitoring some rankings on those sites. No change that I can attribute to AMP.

    That doesn't mean it couldn't have an impact in the future, but right now I am not seeing anything positive from it.
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    • Profile picture of the author Matt Tomkin
      Thanks Mike, I really appreciate that. My initial thoughts would be along these lines.
      Might be interesting to see if anyone else has had the same experience.
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