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What Am I Doing Wrong?

by sydnj
3 replies
  • SEO
    • |
So I keep hearing about how it makes sense to only use one keyword per campaign. How does that work? How many campaigns would you then need. I have about five different ads that I am currently using. Each one has about 15-20 keywords. Some are set to geo-target and others nationwide. The industry that I am is very hot right now and the bids are high. My CTR is horrible. I am spending about $50.00 per lead. I keep thinking that I am doing things right but I am getting very frustrated. I don't get it. In one of my previous posts I gave an example of one of my landing pages and let's say there was a-lot of criticism (negative). I am also using my website as a way to collect leads, so I am using adwords and the ads for that as well. Again still low conversions! Is it my ads or my creative or a mixture of both? My site is being optimized and I blog, facebook and twitter. My landing pages are just being used as landing pages but could could be optimized as full sites if need be.
Here are a few of my lading pages and my website please let me know what I need to do and should I try using one keyword per ad.

getnjloans.com
apoyowe.com (landing page for my spainsh reps). This one is being updated.
sydfinancial.com

I have many others but you get the point.
#wrong
  • Profile picture of the author dburk
    Originally Posted by sydnj View Post

    So I keep hearing about how it makes sense to only use one keyword per campaign. How does that work? How many campaigns would you then need. I have about five different ads that I am currently using. Each one has about 15-20 keywords. Some are set to geo-target and others nationwide. The industry that I am is very hot right now and the bids are high. My CTR is horrible. I am spending about $50.00 per lead. I keep thinking that I am doing things right but I am getting very frustrated. I don't get it. In one of my previous posts I gave an example of one of my landing pages and let's say there was a-lot of criticism (negative). I am also using my website as a way to collect leads, so I am using adwords and the ads for that as well. Again still low conversions! Is it my ads or my creative or a mixture of both? My site is being optimized and I blog, facebook and twitter. My landing pages are just being used as landing pages but could could be optimized as full sites if need be.
    Here are a few of my lading pages and my website please let me know what I need to do and should I try using one keyword per ad.

    getnjloans.com
    apoyowe.com (landing page for my spainsh reps). This one is being updated.
    sydfinancial.com

    I have many others but you get the point.
    Hi Syd,

    I's not one keyword per campaign, it's one keyword per ad group. You can have many ad groups per campaign. You should also have at least two ads per ad group. Each ad should be written specifically for the keyword in the ad group.

    You will be testing the different ads to see which performs better. Once you have enough data to conclude which ad is better you keep the winner, delete the loser and write another ad to see if you can improve on it.

    Stick with using landing pages that are specifically designed for lead generation and optimize them for conversions. Sending someone to a website where they have to figure out where to navigate to and which page to start on just leads to unsupervised thinking and much lower conversions.
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    *     Don Burk Advertising & Marketing - www.donburk.com

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    • Profile picture of the author sydnj
      Iwould really to to see some exapamples of landing pages that have converted really well. If anyone could provide this is would be greatly apprecaited.


      Thanks

      SYD
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  • Profile picture of the author Lucid
    Go over to the Copywriting forum here at WF, you surely will learn a lot. Buy some books on the subject. Maria Veloso's "Web Copy That Sells" is one that helped me.
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