When Keyword is not included in the content. Is there any issues Occured for Google Ranking?

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Some of the keywords are Ranked but Some of the Keywords are not in Ranked So Say any ideas???
#content #google #included #issues #keyword #occured #ranking
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  • Profile picture of the author Sarataylor1
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    If you don't use your keywords in your content your keywords are not rank in google. Content is the king of every website. If you want to increase your sites traffic and rank your keywords you should add keywords with the link in your content.
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  • Profile picture of the author websetters
    Yes, there will be an issue because if you want to rank for a particular keyword you have to add it in your content. This will let google bot see you are writing about that specific topic and your site is linked to that particular keyword.
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  • Profile picture of the author MikeFriedman
    Originally Posted by Sarataylor1 View Post

    If you don't use your keywords in your content your keywords are not rank in google. Content is the king of every website. If you want to increase your sites traffic and rank your keywords you should add keywords with the link in your content.
    Originally Posted by websetters View Post

    Yes, there will be an issue because if you want to rank for a particular keyword you have to add it in your content. This will let google bot see you are writing about that specific topic and your site is linked to that particular keyword.

    Don't listen to these two responses. Google ranks pages all the time for keywords that never appear on a page, and have been doing so for several years.

    Look around. There are tons of examples of pages ranking on page 1 for keywords that do not appear anywhere in the content or code.
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  • Profile picture of the author EsferaSoft
    yes, this is due to the terms, co-citation or co-occurrence, (came to know about these from moz) Google algo is focused on structured data i.e meaning of particular content, now, it's not just reading, but understanding the content.
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