What's the Best Way to Clean up Incorrect Citations?

11 replies
  • SEO
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Hi Warriors,

Currently working on a local SEO project, I have run a citation audit for my client's website and found out he has more than 1000 incorrect citations on various web directories (either incorrect company name, phone, URL or address).

as cleaning up more than 1000 citations can be a tedious task, I'd like to know what would be the best way to proceed? Should I (or my client) pay any particular online service to clean up those citations?

If so, which services do you find the most effective (Whitespark, Brighlocal, Loganix, etc....)?

You advice on this is highly appreciated!

Cheers!
#citations #clean #incorrect
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  • Profile picture of the author MikeFriedman
    If they are in 1000 directories, probably 900+ of them are useless. I would fix the ones that matter and ignore the rest.

    If you are going to go with a service, Yext is the best one. However, they are mainly focused on directories that are worthwhile. They won't be able to do anything with the 900 spammy directories that client is in.
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    • Profile picture of the author dave_hermansen
      Originally Posted by MikeFriedman View Post

      If they are in 1000 directories, probably 900+ of them are useless. I would fix the ones that matter and ignore the rest.

      If you are going to go with a service, Yext is the best one. However, they are mainly focused on directories that are worthwhile. They won't be able to do anything with the 900 spammy directories that client is in.
      I couldn't agree more with Mike. It all starts with doing a backlink audit and seeing which links really matter. Chances are, the majority of them are worthless, so I wouldn't bother with doing anything about them. Then, I'd manually contact the ones that do matter and get them fixed. You are supposed to be providing a service to this client, right? It just worries me when companies that are supposed to be doing expert SEO work for clients are coming to WF to find out how to do their job.
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      • Profile picture of the author khassani
        Thank you for constructive feedback. I don't see anything wrong with reaching out to the WF community about a specific case which I might encounter when managing a local SEO project. I certainly don't claim to know everything about SEO, I think it's better to have multiple opinions and then go in the right direction instead of misleading a client.
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  • Profile picture of the author daniel27lt
    It's best to get them removed. I'd start by removing the ones that link back to your website. If you have a Google Webmasters account, you'll find all the backlinks within. Check the ones within your GW account and start removing those ones.

    If there incorrect links, you can do a 301 redirect. This redirect is an SEO friendly procedure and is recommended by Google.
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    • Profile picture of the author expmrb
      Originally Posted by daniel27lt View Post

      It's best to get them removed. I'd start by removing the ones that link back to your website. If you have a Google Webmasters account, you'll find all the backlinks within. Check the ones within your GW account and start removing those ones.

      If there incorrect links, you can do a 301 redirect. This redirect is an SEO friendly procedure and is recommended by Google.
      How on earth its possible to redirect by the webmaster if its not owned by the him or her?
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  • Profile picture of the author MikeFriedman
    Originally Posted by daniel27lt View Post

    It's best to get them removed. I'd start by removing the ones that link back to your website. If you have a Google Webmasters account, you'll find all the backlinks within. Check the ones within your GW account and start removing those ones.

    If there incorrect links, you can do a 301 redirect. This redirect is an SEO friendly procedure and is recommended by Google.

    No.

    1) Google Webmasters does not show all your backlinks.

    and

    2) You cannot do a 301 redirect on sites you do not own. That suggestion makes zero sense.
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  • Profile picture of the author davidricherd
    You have to signup with yahoo scan to check & fix the incorrect local business listing information.
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  • Profile picture of the author Ruth Sellers
    Check webmaster tool of your website. Is that backlinks are really showing or valueable. The best option is remove one by one on site where your can't claim the listing.
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  • Profile picture of the author benthomas642
    First ask your clients for all citations Sign in and passwords. And separate high quality top citation listings out of 1000 citations because 70% of citations websites probably spammy, not working or almost closed sites and login on the top citation sites and update incorrect business details whatever you have to do and resubmit it.
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  • Yes, Ask for user id and passwords from client. If available. If not available, there is an option there claim your business. You can edit the previous listing.
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  • Profile picture of the author Ellisa Ferling
    if your business has multiple listings, you can report fake business listings from several accounts...
    regards,
    ellisa
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