I have a travel blog, a trusted resource, with 11+ years of content. After enjoying top-3 rankings for my main keywords for years, I've fallen to second and third page.
Annoyingly, rather than rank for anything travel related, Google picked up a single, non-optimized blog entry I did years ago on a whim about my experience with water fasting. My site analytics and Webmaster Tools both verify that 70+ percent of my traffic comes from searches for "water fasting"! These people aren't looking for anything travel related and typically bounce after reading the one post.
Since Google thinks my travel site is about fasting, which it is not, would it be wise to take the massive traffic hit and NOINDEX the fasting article? Is there a better way to remind Google that the subject matter of the site has nothing to do with fasting?
I have 635 travel-related posts Google could care less about, and only one fasting-related post that Google loves. Should I switch industries?
Thanks for any suggestions.