SEO Trends & Tips

by L7Creative 8 replies
With over 3.5 billion Google searches per day, the SEO landscape can be difficult to navigate. Here are some SEO trends and tips that hopefully can help you with your website optimization:

Move Towards Mobile
There has been a strong shift towards mobile and with it, Google is adapting its statistics by prioritizing mobile version websites on the primary search index.
Tip: Design your website, mobile-first. This allows your uses to easily access it on the go. Simplicity is best when it comes to design.

Voice Activated Assistants
Speech recognition is becoming more precise with the help of Siri, Alexa, and Cortana, and more users are using this method as a way of browsing the web.
Tip: Listen to how people reference your business in conversation, and use those simple terms in your website to attract users, increase traffic, and bring your website to the top of the voice search result list.

Instant Gratification
We all expect quick answers and results, especially when we’re searching for information. Google takes advantage by developing Rich Answers to help.
Tip: Provide information that is relevant, appropriate, detailed, and concise to better your chances of making the spotlight of a Rich Answer.

Visual Learners
The power of an image is significant. Don’t forget about the industry of visual when it comes to optimizing your website.
Tip: Use vibrant, original images that intrigue your viewers. Avoid stock images and add descriptive captions, use keyword-rich file names, and tag photos abundantly.

Thinking Local
Individuals are shopping locally, supporting their small businesses, and living health consciously.
Tip: Optimize your local business’ website for local searches, claim your business on major search engines (Google) and websites such as Yelp, use precise location information, and gather testimonials and reviews. These will help direct consumers from near and far to your website.

What other SEO tips or trends do you have that could help marketers with their website optimization?
#search engine optimization #seo #tips #trends
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  • Profile picture of the author expmrb
    Also add semantic search.
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  • Profile picture of the author ryanbiddulph
    Mobile is more and more of a factor these days. If your site or blog looks good on mobile, loads fast and feels intuitive, the Google gods shall look upon you kindly.

    Ryan
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  • Profile picture of the author seomental
    now a days quality content with greater optimization and mobile friendly plays a role in ranking
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  • Profile picture of the author Kumar Rahul 13
    Such a great post. Really loved reading all the tips.
    Can you also post about backlinking tips and tricks?
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  • Profile picture of the author Jukkie Agency
    yup, mobile-friendly site gain more user view than desktop. As of mobile first index update which is not completely roll out now, but soon it rolls out as said in the link which i read.
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  • Profile picture of the author kavitamishra43
    Mobile friendly website is highly preferred by Google & it ranks well on it as well. Most of the search traffic a website generates from Mobile search engines & its vital to have an aesthetic mobile website at this point of time.

    A user friendly website & a good & informative content in it can engage more visitors on it, in comparison to an usual & unrealistic content used for describing the the features of it. Content will always remain the King & one must follow the algorithms of Google while doing On-Page & Off-Page for his/her website.
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  • Profile picture of the author mrmilon
    Thanks for the post. How can I make strong do follow backlinks ?
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  • Profile picture of the author Noman Asghar
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    Real guest posts are also awesome to increase brand awareness and authority of the site in the eyes of Google.
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