Move Towards Mobile
There has been a strong shift towards mobile and with it, Google is adapting its statistics by prioritizing mobile version websites on the primary search index.
Tip: Design your website, mobile-first. This allows your uses to easily access it on the go. Simplicity is best when it comes to design.
Voice Activated Assistants
Speech recognition is becoming more precise with the help of Siri, Alexa, and Cortana, and more users are using this method as a way of browsing the web.
Tip: Listen to how people reference your business in conversation, and use those simple terms in your website to attract users, increase traffic, and bring your website to the top of the voice search result list.
We all expect quick answers and results, especially when we’re searching for information. Google takes advantage by developing Rich Answers to help.
Tip: Provide information that is relevant, appropriate, detailed, and concise to better your chances of making the spotlight of a Rich Answer.
The power of an image is significant. Don’t forget about the industry of visual when it comes to optimizing your website.
Tip: Use vibrant, original images that intrigue your viewers. Avoid stock images and add descriptive captions, use keyword-rich file names, and tag photos abundantly.
Individuals are shopping locally, supporting their small businesses, and living health consciously.
Tip: Optimize your local business’ website for local searches, claim your business on major search engines (Google) and websites such as Yelp, use precise location information, and gather testimonials and reviews. These will help direct consumers from near and far to your website.
What other SEO tips or trends do you have that could help marketers with their website optimization?