- we are a niche business; does not matter if we show up on Google search
- we don't care if we show up in organic search since don't cater to end client
- we've been in the business for many years and people who want our services know who we are
- if they are looking for our type of services they look at specialty publications/site/conferences to find companies not by searching Google
-our clients/customers are not using Google to find us, they just type our name directly to go to our site
I ran a quick evaluation on optimization and they rank at 40% for overall optimization and their global position is 7,000,000. No meta-tags, keywords, descriptions, 11 MB images with no alt tags, no back linking, no blog.
How do you convince a business to do SEO when they don't think there is any value to it? The only reason so far is that they might have to change their business focus next year and offer services to end customer so it would be beneficial for them to start working on SEO now so if/when they decide to go that way they will be already ranked and ready and the potential clients can find them through organic search.