I started a small business. Currently I'm getting clients through portals or ads, but I think it's time to build my own website. I'm having some difficulties deciding how to proceed.. Please, let me explain:
Consider I have the Brand Name. For example, RestaurantX.
Now, I'm only selling really focused for a single niche. For example, I'm selling Burgers.
But, I see great potential to sell also Pizzas in the future. So, get into another niche. And Healthy Salads afterwards.
How should I implement my online brand awareness? Which path to choose:
1. Call myself RestaurantX (brand name), and buy restaurantx.com and promote my burgers. Then, when I'll start selling pizzas, I'll buy new domains: restaurantx-burgers.com and restaurantx-pizzas.com. This may work, but all the SEO work for selling burgers using restaurantx.com will be lost, and I'll have to start all over again for restuarantx-burgers.com
2. Same as 1 but I move the burgers to a subdomain, like this: burgers.restaurantx.com and create pizzas.restuarantx.com. I think the problem regarding SEO is the same.
3. Call myself RestaurantX-Burgers and buy restaurantx-burgers.com. In the future, I'll create restaurantx-pizza.com. This seems a little akward to me and also for my clients may look strange: "Why is he calling himself: "resturantx.. burgers" since he's selling only burgers. Why not: burgersx..
4. have restaurantx.com/burgers (from the beginning), then add /pizzas. Using this approach may be difficult to separate the niches and target the customers with specific content.
What would you recommend?