Changing the topic (niche) of your website (Opinions please)

11 replies
  • SEO
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I have many domains and site. One of my sites isn't working as I had hoped. I was thinking of keeping the domain name but changing the topic or niche of the site.

For example, now it supplies writing services for academics, I was thinking of changing to a site that supplies online consulting and courses.

The domain has good DA and PA. and the domain would suit either topic.

I was wondering how it would affect SEO, and Google ranking etc.

Opinions please.

Thanks
#changing #niche #opinions #topic #website
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  • Profile picture of the author expmrb
    Delete your entire site's content and rebuild it from scratch (I am talking about content and other factors that makes your new site probably look like the old site). But its only effective if the old domain name serves the same purposes as of its old.
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  • Profile picture of the author dave_hermansen
    In fact, the old content is loosely related to the direction of the new content, so eliminating it is not a wise idea. Both the DA and PA could take a major hit if you completely remove the old content and start from scratch. Just keep posting more, new content focusing on the new direction of the site and eventually the old content will get buried, if that's what you want. You could also put the old content in its own category since it is somewhat related.
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    • Profile picture of the author tritrain
      I agree. Since it is somewhat related to your new direction, I'd slowly change the direction. It is a natural progression and I don't think Google would ding you for it. You could even write an article about the change in direction. Maybe do some press releases, make a big spectacle of it. Do a Grand Reopening too. Have a sales event.
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      • Profile picture of the author stevejon
        Yes, I think that would be the best idea. Thanks.
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    • Profile picture of the author stevejon
      Ok, thanks for the advice.
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  • Profile picture of the author ictssagar
    [DELETED]
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    • Profile picture of the author stevejon
      Ok, thanks for the advice, I will do that.
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  • Profile picture of the author Alangile
    try to make a back-up of the entire site or change hosting.
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  • Profile picture of the author JohnVianny
    What would affect basically is the retention and the time of people in your site: if a lot of people change their abits, leaving your site almost instantly, instad of before where they land more...

    ...it will affect.
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  • Profile picture of the author ryanbiddulph
    I'm huge on starting everything from an fresh and clear space.

    I'd delete everything. Buy a new domain. Start right from Day 1.

    Doing so will cut your learning curve by years. Seriously, years.

    You'll see greater success quickly because you are starting your new site with clarity.

    The old site lacks clarity, so let it go, because even though the domain name and new niche may appear to match, energetically, it's trying to push a square peg into a round hole. Lesson learned from an old blog
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    • Profile picture of the author Mike Anthony
      Originally Posted by ryanbiddulph View Post

      I'm huge on starting everything from an fresh and clear space.

      I'd delete everything. Buy a new domain. Start right from Day 1.

      Doing so will cut your learning curve by years. Seriously, years.
      Please totally ignore this advice and listen to Dave and other's advice. If you delete the content you will end up losing links. Your question was exactly about SEO and the above is HORRIBLE SEO advice.

      besides does that site get any traffic? Why in the world would someone tell you to delete a site without asking about traffic?

      makes the sum total of zero sense.
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  • Profile picture of the author bonzo124
    I would like to see an update with the results of that change. It is an interesting idea.
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