My initial thought was that I would need to alter or remove some keywords from the core law firm site while beefing up KW on the new site.
Here are my questions:
1) Will cannibalizing the core website affect its overall authority score in search engines — or just for the keywords I'll be removing (moving to the new site)?
2) Should the client instead ditch the new site and roll its content into the core website? From a SEO standpoint, this makes sense to me.
Thoughts are much appreciated.