I recently acquired an exact match domain and I'm planning a strategy for it...I'm seeing a lot of conflicting information on optimizing the home page vs. inner.
Let me be clear - I'm talking about "best-123.com" vs " best-123.com/top-10/".
In the research I've done I see many of the exact matches standing tall on a much lower number of links.
On the other hand, I read opinion like "Google now doesn't want to rank a home page."
Any thoughts & experiences are welcome.